AITO and ADM Partner to Expand Intelligent Luxury EVs in the UAE

AITO's partnership with ADM signifies a strategic move to penetrate the burgeoning EV market in the Middle East. By leveraging ADM's extensive experience and resources in the luxury automotive sector, AITO aims to establish a strong foothold in the UAE. This collaboration involves Performance Plus Motors, a subsidiary of ADM, managing the sales, delivery, and after-sales service of AITO's luxury intelligent models. AITO vehicles, including the flagship AITO 9 SUV, have already arrived at Dubai port and are undergoing local user test drives. The commercial launch is scheduled for March 2026, indicating a rapid deployment strategy. The UAE's increasing EV adoption, as highlighted by a 41% rise in used EV listings in 2025, presents a favorable market for AITO's entry. With Huawei's technology and a focus on software-defined luxury, AITO aims to compete directly with established European luxury brands in the region.

It marks AITO's first expansion outside China, allowing it to enter the UAE's luxury EV market.

Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM), will be responsible.

Commercial launches and test drives are scheduled for March 2026.

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