Harley-Davidson Appoints Artie Starrs as CEO
Key Insights
Artie Starrs, former CEO of Topgolf International and Global CEO of Pizza Hut, will become the President and CEO of Harley-Davidson on October 1, 2025.
Starrs has a proven track record of driving growth and managing strong brands, with Topgolf's revenues growing over 50% during his leadership.
Jochen Zeitz, the current Chairman, President, and CEO, will step down but remain a senior advisor to the company.
Troy Alstead will succeed Zeitz as Chairman of the Board, effective October 1, 2025.
Harley-Davidson aims to enhance its connection with current riders and attract new people into the H-D community with this appointment.
Why This Matters: The appointment of a new CEO signals a strategic shift for Harley-Davidson as it seeks to build on its legacy and expand its reach in the motorcycle market. Starrs' experience in managing global brands and driving growth could bring fresh perspectives and initiatives to the company.
In-Depth Analysis
Harley-Davidson's choice of Artie Starrs reflects a focus on growth and brand enhancement. Starrs' background at Topgolf Callaway Brands and Yum! Brands brings a diverse skill set to the motorcycle company. During his tenure at Topgolf, Starrs oversaw significant revenue growth and international expansion. His experience at Pizza Hut, managing over 18,000 locations across 110 countries, demonstrates his ability to lead global operations.
The transition from Jochen Zeitz to Starrs is designed to be seamless, with Zeitz remaining as a senior advisor. This ensures continuity while allowing Starrs to implement his vision for the company. The appointment of Troy Alstead as Chairman of the Board further supports this transition, providing stability and guidance.
Harley-Davidson is positioning itself for future success by leveraging Starrs' expertise in franchise-driven industries and his understanding of brand culture. This strategic move aims to strengthen the company's position in the market and attract a broader audience.
FAQs
Q: Who is the new CEO of Harley-Davidson?
Artie Starrs, former CEO of Topgolf International.
Q: When will Artie Starrs assume the role of CEO?
October 1, 2025.
Q: What is Jochen Zeitz's role after stepping down as CEO?
He will remain a senior advisor to the company through February 2026.
Q: Who will be the Chairman of the Board?
Troy Alstead, effective October 1, 2025.
Key Takeaways
Harley-Davidson has appointed Artie Starrs as its new CEO, effective October 1, 2025.
Starrs brings extensive experience from Topgolf and Pizza Hut, with a track record of driving growth and managing global operations.
The leadership transition includes Jochen Zeitz remaining as a senior advisor and Troy Alstead becoming the Chairman of the Board.
This change aims to enhance Harley-Davidson's brand and expand its reach in the motorcycle market.
Discussion
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