The FTC’s new rule bans hidden \"junk fees\" for live events and short-term lodging.
Ticketmaster has started displaying the full ticket price upfront.
Marriott began including non-government fees in the total price displayed to customers in May 2023.
The rule aims to prevent bait-and-switch pricing tactics.
Consumers should still watch out for optional fees and dynamic pricing strategies.
The Federal Trade Commission (FTC) has implemented a new rule targeting hidden or deceptive fees in the live-event ticketing and short-term lodging industries. This rule mandates that businesses, including hotels, vacation rentals, and ticket sellers like Ticketmaster, disclose all mandatory fees upfront. This includes resort fees, cleaning fees, and processing fees. The goal is to provide consumers with clear and transparent pricing, allowing them to compare costs effectively.
Ticketmaster, which has faced criticism for its fee structures, has already begun displaying the full price of tickets, including all fees, from the initial shopping stage. Similarly, Marriott has been upfront about non-government fees since May 2023. Airbnb also offers an option to display total prices including fees (excluding taxes) in some regions.
However, the new rule does not cover taxes, shipping charges, or optional fees such as event insurance. Consumers should remain vigilant and carefully review all charges before completing a purchase. Dynamic pricing, where prices adjust based on demand, is still allowed as long as it is not misleading.
Impact on Consumers:
Greater Transparency:: Consumers will see the full price upfront, making it easier to compare options.
Budgeting:: More accurate budgeting due to the elimination of surprise fees.
Comparison Shopping:: Facilitates easier comparison shopping between different platforms and providers.
How to Prepare:
Always review the full price:: Even with the new rule, double-check all charges before finalizing any purchase.
Ask about optional fees:: Inquire about any additional fees that are not included in the upfront price.
Read the fine print:: Understand the terms and conditions, including cancellation policies and refund options.
Q: What fees are covered by the new FTC rule?
The rule covers mandatory fees such as resort fees, cleaning fees, and processing fees for live events and short-term lodging.
Q: Does the rule ban these fees altogether?
No, the rule doesn’t ban the fees but requires them to be disclosed upfront.
Q: Are taxes included in the upfront price?
No, taxes are generally excluded from the upfront price.
Q: What should I do if I encounter hidden fees?
Contact the business and inquire about the fees. If the issue is not resolved, file a complaint with the FTC.
The FTC’s new rule promotes transparency in pricing for tickets, hotels, and rentals.
Ticketmaster and Marriott have already started implementing changes to comply with the rule.
Consumers should still be vigilant about optional fees and dynamic pricing.
This rule helps consumers make informed decisions and avoid unexpected costs.
Do you think this trend will last? Let us know!
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