Sling TV Settles Privacy Lawsuit for $530,000

Sling TV faced allegations that it misled consumers seeking to stop the sale of their personal information by directing them to cookie preference controls, which did not fully prevent data sharing. The platform also lacked an opt-out method within its apps, requiring users to navigate a lengthy URL in a separate browser. Under the settlement, Sling TV must streamline its opt-out process and provide clear disclosures and tools for parents to minimize the collection and use of their children’s data. The company will also designate at least one user profile for kids that does not collect personal information by default. This case is part of a broader effort by the California Attorney General to enforce the CCPA across streaming services, signaling potential future actions against other platforms with similar privacy issues.

The CCPA grants California consumers the right to know how businesses collect, share, and disclose their personal information, and provides them with an easy way to opt out of the sale of their data.

Sling TV was found to have a confusing opt-out process, lacking an in-app opt-out method and failing to provide sufficient privacy protections for children.

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