Pappas Restaurants Expands Portfolio with On The Border Acquisition

Pappas Restaurants' acquisition of On The Border marks a significant expansion for the Houston-based company. On The Border, established in 1982, brings a well-known Tex-Mex brand with a broad menu and national appeal to the Pappas portfolio. This move allows Pappas Restaurants to diversify its offerings and leverage On The Border's established customer base. The integration is expected to enhance both brands, with potential synergies in operations and marketing. The menu overhaul suggests a focus on revitalizing the On The Border brand and aligning it with Pappas' standards. This acquisition reflects a strategic effort to strengthen Pappas Restaurants' position in the competitive dining market.The deal closed last year after Pappas won the bankruptcy auction to acquire On the Border &ref=yanuki.com.

The deal closed in May 2025.

On The Border is known for its Tex-Mex cuisine, including sizzling fajitas, hand-pressed tortillas, fresh guacamole, and margaritas.

Pappas Restaurants operates more than 100 locations nationwide.

This acquisition means that On The Border will now be part of a larger restaurant family known for quality and bold flavors. Customers can expect potential menu enhancements and operational improvements as the brands integrate. For those in the restaurant industry, this deal highlights the importance of strategic acquisitions and brand diversification.

What changes do you anticipate at On The Border under Pappas Restaurants' ownership? Share your thoughts in the comments! Share this article with others who need to stay ahead of this trend!