Starbucks Stock Rises as Traffic Grows for the First Time in Two Years

Why this matters: This growth indicates a positive shift for Starbucks, suggesting their strategic changes are resonating with consumers and driving increased traffic. This growth is especially notable after a period of closures and adjustments.

Starbucks' mixed quarterly results reveal a company in transition. While the bottom line was affected by turnaround costs, higher coffee prices, and tariffs, the increase in traffic and same-store sales points to a successful revitalization strategy. The company's global same-store sales increased by 4%, with China, its second-largest market, showing a 7% growth. The expected joint venture with Boyu Capital in China further underscores the company's commitment to international growth. Starbucks is also focusing on enhancing its menu and customer experience, as evidenced by the success of its holiday offerings. Investors are keenly awaiting further details on Niccol's strategy and long-term financial targets, which are expected to be shared at an investor day in New York City. The company is also projecting global and U.S. same-store sales growth of at least 3%.

Starbucks' fiscal 2026 forecast assumes that the company will keep operating Starbucks China's retail stores in the second half of the fiscal year. The company also opened 128 net new locations during the quarter. In fiscal 2026, Starbucks plans to open 600 to 650 net new company-owned and licensed cafes. The development comes on the heels of the company shuttering roughly 400 U.S. locations last year.

The growth was driven by CEO Brian Niccol's 'Back to Starbucks' strategy and successful holiday offerings.

Starbucks projects adjusted earnings per share between $2.15 and $2.40 and expects global and U.S. same-store sales to grow by at least 3%.

Starbucks' turnaround strategy is beginning to yield positive results, as evidenced by the growth in traffic and same-store sales. Investors and consumers alike should pay attention to the company's upcoming investor day for more insights into its long-term plans. The company's focus on international markets, particularly China, and its efforts to enhance customer experience are key factors to watch. The announcement of a joint venture with Boyu Capital in China also signals commitment to that market.

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