Dazn is preparing to bid for global broadcasting rights for Champions League games from 2027.
Saudi’s Surj Sports Investment bought a 10% stake in Dazn for $1bn in February.
Dazn appointed Rebecca McCloy as Group Chief Commercial Officer to oversee global rights and acquisitions.
McCloy joins from DAZN’s Foxtel Group in Australia, where she has led commercial content acquisitions and partnerships for the company for the past 12 years.
Why this matters: These moves signal DAZN's ambition to become a major player in global sports broadcasting, potentially reshaping how fans consume sports content.
DAZN's pursuit of Champions League rights marks a significant shift in its investment strategy. After cutting costs in some areas, the company is now focusing on premium sports content. The acquisition of Rebecca McCloy, who has a strong track record at Foxtel, further strengthens DAZN's position.
The global rights package for the Champions League, offered for the first time by UEFA, is valued at approximately £440m a year for a single Tuesday game in each match round. This tender process aims to attract streaming giants like Netflix, Amazon, and Disney+, positioning DAZN as a strong contender.
McCloy's role will involve working with local teams to drive fan engagement through commercial initiatives and sports rights acquisitions. Her experience in the Australian market, where she helped Foxtel secure major sports rights, will be invaluable in her new global role.
Q: What are Dazn's plans for the Champions League?
Dazn is bidding for the global broadcasting rights for Champions League games starting in 2027.
Q: Who is Rebecca McCloy?
Rebecca McCloy is the new Group Chief Commercial Officer at DAZN, responsible for overseeing global rights and acquisitions. She previously worked at Foxtel Group in Australia.
Q: What is UC3's valuation of the Champions League single game global rights?
UC3 values the single game global rights at about £440m a year.
DAZN is making a big push into global sports broadcasting, particularly football.
The company is targeting Champions League rights and has appointed a new CCO to drive growth.
These moves could lead to significant changes in how sports content is consumed worldwide.
What do you think about DAZN's strategy? Will they succeed in acquiring Champions League rights?
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