Pete Davidson and Colin Jost bought a decommissioned Staten Island Ferry in 2022 for $280,000.
The ferry, dubbed 'Titanic 2,' is now being used as an advertising space, with Nike as its latest client.
Nike's marketing expenditure in fiscal year 2025 was $4.689 billion, highlighting their investment in unique advertising opportunities.
The ferry will potentially host comedy shows, concerts, and events, aiming to be a unique entertainment hotspot in New York.
Why This Matters: This unlikely venture highlights how celebrity-driven projects can create unique marketing opportunities and revitalize forgotten spaces. It also shows the increasing acceptance of cannabis culture influencing creative business ventures.
In 2022, Pete Davidson and Colin Jost's purchase of a Staten Island Ferry initially seemed like an impulsive decision. However, it has evolved into a lucrative venture, attracting major brands like Nike. The ferry's transformation into a floating entertainment venue underscores the evolving landscape of advertising and event spaces in New York City. Tommy Hilfiger previously rented the ferry for a fashion show, and it has also been used as a set for a horror movie (&ref=yanuki.comScreamboat&ref=yanuki.com). The engagement of major brands demonstrates the ferry's potential as a unique marketing platform.
The vessel briefly sailed around New York Harbor wrapped in a Nike billboard with the tagline “NYC WON’T CARRY YOU. IT PUSHES YOU”.
Q: What is the current status of the Staten Island Ferry owned by Davidson and Jost?
The ferry is currently being used as an advertising space, most recently featuring a Nike billboard.
Q: What are the future plans for the ferry?
Plans include transforming it into a floating entertainment venue for comedy shows, concerts, and exclusive events.
Celebrity investments can lead to unexpected business opportunities.
Creative, cannabis-influenced ideas are gaining traction in mainstream business and marketing.
Repurposing existing infrastructure can create unique and valuable spaces.
Do you think this trend of using unconventional spaces for advertising will continue? Share this article with others who need to stay ahead of this trend!
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