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Yorgos Lanthimos' Unique Super Bowl Ads
4 months agoUS
Director Yorgos Lanthimos made a splash at the Super Bowl with his distinct visual style. Known for his frequent collaboration with Emma Stone, Lanthimos directed a Squarespace ad shot in black and white on 35mm film. This article explores the unique aspects of his Super Bowl commercials and imagines what products his other films might advertise.
Key Insights
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Yorgos Lanthimos directed a Squarespace Super Bowl ad starring Emma Stone, shot on 35mm Kodak 2302 black and white film, a rare choice for commercials.
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The Squarespace ad campaign highlights Stone's efforts to reclaim her domain name, emmastone.com.
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Lanthimos also directed Grubhub’s Super Bowl debut with George Clooney.
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Adweek playfully speculated on what products Lanthimos' other films might advertise, such as Zillow for 'Bugonia' and AAA for 'Kinds of Kindness'.
Why this matters: Lanthimos' involvement in Super Bowl ads brings a unique artistic sensibility to a traditionally commercial space, potentially influencing future advertising trends. His choice of film and aspect ratio demonstrates a commitment to visual storytelling, even in short-form content.
In-Depth Analysis
Yorgos Lanthimos' Squarespace ad stands out due to its use of Kodak 2302 film and open gate 4:3 aspect ratio, preserving vertical information and providing a distinct viewing experience. The black-and-white aesthetic offers a striking contrast to the typically vibrant Super Bowl commercials.
Squarespace Ad Details:
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Shot on 35mm Kodak 2302 black and white film with Panavision lenses.
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Open gate 4:3 aspect ratio to maximize vertical information.
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Focuses on Emma Stone's personal story of trying to secure her domain name.
Hypothetical Ads Based on Lanthimos Films (per Adweek):
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Bugonia:: Zillow (due to the importance of the house in the film).
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Kinds of Kindness:: AAA (highlighting reckless driving themes).
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Poor Things:: MasterClass (emphasizing reinvention and learning).
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The Favourite:: LinkedIn (focusing on connections and social climbing).
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The Killing of a Sacred Deer:: How to Win Friends & Influence People by Dale Carnegie.
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The Lobster:: Hinge (depicting the desperation for romantic partnership).
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Dogtooth:: Invisalign (symbolizing control and conformity).
Lanthimos' foray into Super Bowl advertising showcases his versatility as a director and his ability to bring artistic vision to mainstream platforms.
FAQs
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Q: What makes Yorgos Lanthimos' Super Bowl ad unique?
Its use of 35mm black and white film, the open gate 4:3 aspect ratio, and the focus on a personal story.
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Q: Besides Squarespace, which other brand had a Super Bowl ad directed by Lanthimos?
Grubhub, starring George Clooney.
Key Takeaways
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Yorgos Lanthimos' Super Bowl ads demonstrate a unique artistic approach to commercial filmmaking.
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His choice of film and aspect ratio offers a distinctive visual experience.
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The collaboration with Emma Stone adds star power and personal connection to the Squarespace ad.
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Lanthimos' involvement highlights the potential for artistic expression in advertising.
Discussion
What do you think of Yorgos Lanthimos' unique approach to Super Bowl ads? Share this article with others who need to stay ahead of this trend!
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