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Warner Bros. Discovery Extends Giro d'Italia Coverage Until 2029
about 2 months agoUS
Warner Bros. Discovery (WBD) has renewed its agreement to broadcast the Giro d'Italia, Giro d'Italia Women, and other key RCS Sport-organized cycling events across Europe and the USA until at least 2029. This ensures continued coverage on platforms like TNT Sports and HBO Max, solidifying WBD's position as a primary broadcaster for cycling events.
Key Insights
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WBD has extended its exclusive rights to broadcast the Giro d'Italia and Giro d'Italia Women in Europe (excluding Italy) and the US until 2029.
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The agreement includes other prominent races such as Strade Bianche, Milan-San Remo, and more, showcasing a wide range of Italian road cycling events.
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Coverage will be available on HBO Max in the US and Europe, Eurosport in 50 European markets, and TNT Sports in the UK and Ireland.
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WBD reports significant growth in viewership, with a 44% increase on streaming platforms and an 84% increase across social media for the Giro d'Italia.
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Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, emphasizes WBD's commitment to cycling and its rich heritage in covering the sport.
Why this matters: This extension ensures cycling fans can continue to access comprehensive coverage of major races. The increased viewership indicates a growing interest in cycling, and WBD's continued investment will likely further fuel this growth.
In-Depth Analysis
The renewal of broadcasting rights highlights the increasing popularity of cycling and the value of premier events like the Giro d'Italia. WBD's strategy to offer coverage across multiple platforms, including traditional TV (TNT Sports) and streaming services (HBO Max, Eurosport), caters to a broad audience. The inclusion of both men's and women's races underscores a commitment to gender equality in sports coverage.
The long-term nature of the agreement provides stability for both WBD and RCS Sport, allowing for continued investment in the production and promotion of these events. The reported growth in viewership suggests that WBD's coverage is resonating with fans, and this extension will likely lead to further innovation in how cycling is presented to audiences worldwide.
FAQs
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Q: What cycling events are included in the Warner Bros. Discovery agreement?
The agreement includes the Giro d'Italia, Giro d'Italia Women, Giro Next Gen, Strade Bianche, Tirreno-Adriatico, Milan-San Remo, Milan-Torino, Il Lombardia, Gran Piemonte, and the UAE Tour.
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Q: Where can I watch these cycling events?
You can watch the events on HBO Max in the US and Europe, Eurosport in 50 markets across Europe, and TNT Sports in the UK/Ireland.
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Q: How long does this agreement last?
The agreement extends until at least 2029.
Key Takeaways
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Warner Bros. Discovery will continue to provide extensive coverage of the Giro d'Italia and other major cycling events for the next several years.
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Viewers in Europe and the US can access the races through various platforms, including HBO Max, Eurosport, and TNT Sports.
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The increasing viewership of cycling events indicates a growing interest in the sport, making it a great time to be a fan.
Discussion
What are your thoughts on Warner Bros. Discovery extending their coverage of the Giro d'Italia? Which races are you most excited to watch? Share this article with others who need to stay ahead of this trend!
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