POGO and Cartoon Network Join Ajay Devgn and Riteish Deshmukh for a Special Fan Event to Celebrate Dhamaal 4

Event Highlights: Nearly 250 children and teachers attended the special screening at PVR Inorbit Mall, Malad, Mumbai, where stars and animated characters interacted directly with young fans.

Star-Studded Collaboration: Ajay Devgn, Riteish Deshmukh, Ravi Kishan, and Anjali Anand made grand entrances alongside Chhota Bheem, Chutki, Little Singham, Teen Titans Go!, and Tom & Jerry.

Why This Matters: This crossover between Bollywood's biggest comedy franchise and India's most loved kids' channels (POGO and Cartoon Network) demonstrates a growing trend in family entertainment — blending cinematic releases with on-ground, character-driven experiences to engage younger audiences.

Historical Context: The Dhamaal franchise has been a staple of Indian comedy since the original film in 2007. By partnering with Warner Bros. Discovery's kids' brands, the makers are tapping into a multi-generational fanbase, from parents who grew up with the films to children who adore the animated characters.

Janhavi Vyas: , Head of Marketing, South Asia, Warner Bros. Discovery, said: *"Watching Ajay Devgn, Riteish Deshmukh, Ravi Kishan and Anjali Anand share the stage with our beloved characters made for a true celebration of family entertainment."*

Cross-Generational Appeal: The Dhamaal franchise (now in its fourth installment) appeals to adults who grew up watching the original films, while POGO and Cartoon Network characters command the attention of today's children.

Experiential Marketing: Live events at malls (PVR Inorbit Mall) tap into the increasing consumer appetite for in-person brand experiences post-pandemic, particularly in the Mumbai metro region where family entertainment spending peaks during holiday seasons.

Social Media Amplification: Events like this generate user-generated content — photos, videos, and stories shared by parents and children across platforms, organically boosting visibility for both the film and the TV channels.

For Families: Mark your calendars for **July 10, 2026** — Dhamaal 4 promises to be a wholesome entertainer suitable for audiences of all ages.

For Kids: Tune into **POGO** (Masti Dosti Dhamaal block at 6:30 PM) and **Cartoon Network** (Ha Ha He He Mornings from 7:00–11:30 AM) to continue enjoying the characters featured at the event.

For Marketers: This cross-platform collaboration between film studios and kids' TV networks offers a blueprint for successful experiential marketing in India's entertainment sector.

Key Insight: The blending of Bollywood franchises with beloved animated IPs creates a powerful emotional connection that drives both ticket sales and television viewership.