Orlando Bloom and Drew Barrymore star in MSC Cruises' 2026 "Let's Holiday" campaign.
The campaign emphasizes the combination of European traditions and American familiarity on MSC ships.
Drew Barrymore is the godmother of MSC's World America ship, highlighting her long-standing relationship with the cruise line.
The ads showcase various onboard experiences, from dining to entertainment, underlining the ease and enjoyment of cruise travel.
MSC Cruises is promoting fares starting at US$199 per person, with additional incentives during Wave Season.
Why this matters: This campaign aims to attract a broad audience by featuring well-known celebrities and highlighting the diverse experiences available on MSC Cruises, making it an appealing option for both seasoned cruisers and first-time travelers.
The MSC Cruises campaign featuring Orlando Bloom and Drew Barrymore aims to solidify the cruise line's identity in the American market while retaining its European character. The ads, created by Highdive, emphasize consistency and long-term brand building, focusing on the everyday pleasures of cruise travel. Bloom and Barrymore act as stand-ins for the modern cruise guest, experiencing various shipboard activities and highlighting the blend of cultures.
The campaign coincides with MSC's expanded range of itineraries departing from Florida, Texas, and Alaska. For the winter 2027–2028 season, MSC plans a broad spread of sailings from Miami, Port Canaveral, and Galveston, offering diverse Caribbean routes and experiences.
This approach invites travelers to see MSC Cruises as a familiar passage between cultures, offering a unique and enjoyable vacation experience. The focus on ethical business practices and support for organizations like UNICEF further enhances the brand's appeal.
Q: What is the "Let's Holiday" campaign?
It's MSC Cruises' marketing campaign featuring Drew Barrymore and Orlando Bloom, promoting the cruise line's blend of European and American travel experiences.
Q: What ships are featured in the campaign?
The MSC World America is prominently featured, showcasing its amenities and offerings.
Q: What is Drew Barrymore's role with MSC Cruises?
She is the godmother of the MSC World America ship.
Q: Where will MSC Cruises be sailing from in the winter 2027-2028 season?
Miami, Port Canaveral, and Galveston, offering various Caribbean itineraries.
MSC Cruises offers a blend of European and American travel experiences.
The "Let's Holiday" campaign emphasizes enjoyment and relaxation.
Orlando Bloom and Drew Barrymore are the faces of the campaign, promoting the cruise line's unique offerings.
MSC Cruises is expanding its itineraries from U.S. ports, providing more options for travelers.
Wave Season offers promotional fares and incentives for booking a cruise.
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