Grace Van Patten and Jackson White, known for their roles in 'Tell Me Lies', are dating since 2022 and now starring in Calvin Klein's "Our Calvins" campaign, timed for Valentine's Day.
The campaign, shot by Zora Sicher, features the couple in intimate settings, wearing Calvin Klein's limited-edition Valentine's Day underwear and lounge capsule.
Van Patten emphasizes the campaign's focus on confidence, connection, and comfort, while White highlights the intimate and effortless nature of their connection.
The Valentine's Day capsule collection is now available, with additional content rolling out throughout the week.
Why this matters: This campaign is significant because it brings together popular actors known for portraying a complex relationship on screen and showcases their real-life romance in a relatable and intimate way. It also aligns with Calvin Klein's brand identity of confidence and sensuality.
The 'Our Calvins' campaign taps into the trend of featuring real-life couples to promote intimacy and authenticity. Grace Van Patten and Jackson White's involvement brings a layer of intrigue due to their on-screen roles in 'Tell Me Lies,' where they portray a toxic relationship. This contrast between their fictional characters and their genuine connection adds depth to the campaign.
The steamy shots are part of a new “Our Calvins” campaign timed to the upcoming Valentine’s Day that the brand designed as a way to invite fans to showcase their love and ask “who do you share your Calvins with?”
Van Patten’s recent photos showcase a relaxed and off-duty vibe, enhanced by the addition of her co-star Jackson White. The photoshoot captures an intimacy that translates well from their on-screen chemistry.
Calvin Klein essentials are made in soft new color ways and limited-edition prints for Valentine’s Day. Men’s icon cotton stretch and women’s icon cotton modal are refreshed with the CK Emblem print. The Valentine’s Day capsule is now available.
Q: How did Grace Van Patten and Jackson White feel about working together on the Calvin Klein campaign?
They both expressed that the experience was very intimate and special, allowing them to be fully present with each other and showcase their connection.
Q: What is the concept behind the 'Our Calvins' campaign?
The campaign invites fans to showcase their love and share who they share their Calvins with, emphasizing confidence, connection, and comfort.
The 'Our Calvins' campaign highlights the importance of confidence and comfort in relationships.
Grace Van Patten and Jackson White's real-life romance adds an authentic layer to the Calvin Klein brand.
The Valentine's Day capsule collection offers a range of styles, including pink boxers and briefs, and refreshed designs with the CK Emblem print.
Do you think featuring real-life couples in advertising campaigns makes them more relatable? Share your thoughts in the comments below!
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