Gushers revives its 'Fruitheads' ad campaign from the 90s in a body horror short film.
Bradley Whitford stars as a director who uses dark magic to create transforming candy.
The short film is directed by Mike Diva and produced in partnership with Imagine Entertainment.
The film is available on YouTube, TikTok, and Instagram and will be shown at the Brooklyn Horror Film Festival.
Why this matters: The campaign leverages nostalgia and horror to engage with fans and promote Gushers in a creative way.
Gushers' 'Fruitheads' ad campaign was known for its unsettling CGI effects that turned kids into smiling fruit. The brand has now translated that creepiness into a short horror film titled 'FruitHead.'
The film stars Bradley Whitford as Richard, a commercial director obsessed with making the Gushers commercial feel real. He resorts to dark magic, which leads to dire consequences for a child actor named Jacob (Chester Collins). Jacob's head transforms into a strawberry, ruining his life and setting the stage for revenge.
The short film is running across YouTube, TikTok, and Instagram, and will also be featured at the Brooklyn Horror Film Festival. This multi-platform approach ensures broad visibility and engagement with Gushers' target audience.
Q: What is "FruitHead"?
"FruitHead" is a short horror film created by Gushers that reimagines their 90s ad campaign.
Q: Who stars in the film?
Bradley Whitford stars as Richard, the commercial director, and Chester Collins plays Jacob, the vengeful actor.
Gushers revives a nostalgic ad campaign with a modern horror twist.
Bradley Whitford stars in a short film that explores the dark side of commercial creation.
The film is available on multiple platforms, including YouTube and TikTok.
Do you think this horror-themed revival will resonate with Gushers fans? Let us know!
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