Interstellar's Streaming Popularity:: Despite its 2014 release, 'Interstellar' remains popular, ranking sixth on Pluto TV's Top 10 movies as of August 20. This demonstrates the film's enduring appeal and the value of streaming platforms for revisiting cinematic experiences.
DeepIntent's HealthFirst™ FAST Package:: DeepIntent has launched a new solution, HealthFirst™ FAST, designed to connect healthcare brands with verified patients and providers through free ad-supported streaming TV (FAST) channels. This offers a targeted advertising approach within the growing streaming landscape.
FAST Channel Growth:: FAST is rapidly expanding, projected to outpace OTT in viewership growth. DeepIntent's analysis indicates that 77% of healthcare providers are reachable via FAST, making it an impactful channel for healthcare advertisers.
Partnerships:: DeepIntent's HealthFirst™ FAST package includes partnerships with major streaming platforms like Pluto TV and LG Ad Solutions, enhancing its reach and capabilities.
'Interstellar,' directed by Christopher Nolan, continues to captivate audiences a decade after its release. Its presence on Pluto TV highlights the enduring appeal of science fiction epics and the convenience of streaming for accessing them. The film's re-release in IMAX in December 2024 further fueled interest, though limited availability drove many viewers to streaming options.
DeepIntent's HealthFirst™ FAST package is designed to provide healthcare advertisers with a performance-driven solution for reaching targeted audiences on streaming TV. By partnering with platforms like Pluto TV and LG Ad Solutions, DeepIntent offers access to premium inventory and verified healthcare audiences.
Why this matters: This initiative addresses the evolving media consumption habits of healthcare professionals and patients, providing a more direct and measurable advertising channel.
Key Features of HealthFirst™ FAST:
Scaled access to high-quality inventory across FAST channels.
Streamlined activation within DeepIntent's DSP.
Transparent, fraud-free supply aligned with industry standards.
Health-optimized insights and full-funnel optimization capabilities.
Kristy Quagliariello, VP of Programmatic Media at Klick Health, notes the exceptional reach and performance seen through Connected TV, highlighting DeepIntent's solution as a welcome addition for accelerating campaign activation and insight-driven opportunities.
What is DeepIntent's HealthFirst™ FAST Package?
A:: It is a performance-driven solution that connects healthcare brands to verified patients and providers through free ad-supported streaming TV (FAST) channels.
Which streaming platforms are included in the HealthFirst™ FAST Package?
A:: Launch partners include LG Ad Solutions and Pluto TV.
Why is FAST an effective channel for healthcare advertising?
A:: DeepIntent's analysis shows that 77% of healthcare providers are reachable via FAST, making it a uniquely powerful channel for healthcare advertisers.
'Interstellar'’s continued success on streaming platforms illustrates the lasting impact of well-made sci-fi films.
DeepIntent's HealthFirst™ FAST package offers a new avenue for healthcare brands to reach targeted audiences on streaming TV, capitalizing on the growth of FAST channels.
Advertisers can now leverage premium streaming supply to connect with verified patients and providers, improving health and business outcomes.
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