"Melania" earned $7 million in its opening weekend, surpassing initial projections of $3 million to $5 million.
The film ranked third in the domestic top five, outperforming other new releases and established sequels.
Critics gave the documentary an 11% positive score on Rotten Tomatoes, while the audience score sits at 99%.
Amazon MGM Studios spent a reported $75 million on the movie and companion docuseries.
Why this matters: The stark contrast between critic and audience reception highlights the divisive nature of the subject matter. The film's financial performance despite negative reviews raises questions about the power of niche audiences and the impact of celebrity on box office success.
The "Melania" documentary's box office performance is notable given Brett Ratner's controversial involvement and the film's overwhelmingly negative reviews. Despite this, positive audience ratings and an A CinemaScore suggest the film resonated with a specific demographic.
Stephen Colbert and Jimmy Kimmel poked fun at the film's numbers, pointing out that the $7 million gross is less than 10% of the total investment by Amazon. Kimmel also highlighted the extreme disparity between critic and audience scores on Rotten Tomatoes, joking about potential manipulation of audience reviews.
Regardless of the critical reception, the film's financial success demonstrates the enduring public fascination with Melania Trump and the Trump family.
Q: What is "Melania" about?
The documentary follows Melania Trump in the 20 days leading up to Donald Trump's second inauguration in 2025, offering insights from her perspective.
Q: How did critics receive the movie?
Critically, "Melania" was panned, receiving an 11% positive score on Rotten Tomatoes.
Q: Where will "Melania" eventually be available?
The movie and a companion docuseries are expected to stream on Prime Video later in the year.
"Melania" showcases the power of a dedicated audience in driving box office success, even in the face of negative reviews.
The film's performance highlights the ongoing public interest in the Trump family.
Discrepancies between critical and audience reception emphasize the subjective nature of film appreciation.
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