Holographic Meet-and-Greets:: Cinemark Dallas XD and IMAX, along with 14 other theaters, will feature holographic pop-ups of the movie's cast.
Selfie Opportunity:: Moviegoers can take selfies with the holograms, which will capture the images and allow patrons to download them via QR codes.
Innovative Marketing:: Lionsgate is using Proto Hologram technology to bring the illusionist characters into theaters, creating an innovative marketing stunt.
Official Statements:
Kevin Grayson, President, Worldwide Distribution for Lionsgate: “This amazing technology borders on magic, so there’s no better way to anticipate the release of *Now You See Me: Now You Don’t*.”
David Nussbaum, Founder and Chairman of Proto Hologram: “This represents a new milestone for holographic experiences in cinemas.”
Why does this matter? This promotion offers a unique and engaging experience for moviegoers, blending technology and entertainment to create buzz and excitement for the film's release. It highlights how studios are leveraging innovative techniques to capture audience attention in a competitive market.
The *Now You See Me: Now You Don’t* hologram promotion utilizes Proto Hologram technology, which is also used for the AI Jerry Jones at AT&T Stadium. This technology allows Lionsgate to “magically” bring the illusionist characters into theaters. During the promotion, the holograms take out their own cell phones to capture selfies with the theater patrons, who can download the images via QR code.
The film *Now You See Me: Now You Don’t* features the return of the Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco, and Isla Fisher) who unite with a new generation of illusionists (Justice Smith, Dominic Sessa, and Ariana Greenblatt). Their mission is to expose the corruption of Veronika Vanderberg (Rosamund Pike), a diamond heiress with ties to arms dealers, traffickers, and warlords. Aided by the legendary Thaddeus (Morgan Freeman), the two generations of magicians must overcome their differences to defeat their cunning adversary.
The holographic experience is available at select theaters across the country, including Cinemark Webb Chapel in Dallas and Regal Mrq*E in Houston. This innovative approach aims to create a memorable and interactive experience for moviegoers, driving interest and attendance.
Where in Dallas can I see the hologram promotion?
A:: You can experience the hologram promotion at Cinemark Webb Chapel.
When does the promotion start?
A:: The promotion starts on November 14, coinciding with the movie's release.
Which actors are featured in the hologram experience?
A:: The holograms feature actors Jesse Eisenberg, Isla Fisher, Dave Franco, Justice Smith, and Ariana Greenblatt.
Unique Experience:: The hologram promotion offers a novel way to engage with the movie's stars and characters.
Tech Integration:: This event showcases the increasing integration of technology in entertainment and marketing.
Limited Availability:: The promotion is available at only 15 theaters nationwide, making it a special event for those who can attend.
Movie Details:: *Now You See Me: Now You Don’t* combines the original cast with a new generation of illusionists in a high-stakes adventure.
Will this type of holographic promotion become a standard for movie releases? Share your thoughts in the comments below!
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