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Scottie Pippen Auctions Memorabilia and Partners with Mr. Pibb
3 months agoUS
Scottie Pippen, the legendary Chicago Bulls player, is making headlines both for auctioning off his prized memorabilia and for his unexpected partnership with Mr. Pibb in a new advertising campaign. This dual spotlight highlights Pippen's legacy and his evolving brand.
Key Insights
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Scottie Pippen's memorabilia collection fetched $6.2 million at a Sotheby's auction, with a Larry Bird Dream Team jersey selling for a record $896,000.
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Pippen is the new face of Mr. Pibb, starring in an ad campaign that embraces being "second best," a nod to his career alongside Michael Jordan.
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Coca-Cola is revitalizing the Mr. Pibb brand with a new formula, updated look, and increased caffeine, targeting both nostalgic consumers and Gen Z.
In-Depth Analysis
Scottie Pippen's decision to auction off his memorabilia provides a unique glimpse into basketball history and the value collectors place on iconic sports artifacts. The auction, held at Sotheby's from March 2 to March 10, 2026, featured 71 lots that chronicled Pippen's 17-season NBA career. Key items included:
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Larry Bird’s 1992 Olympics Dream Team jersey: $896,000 (record for Bird memorabilia).
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Michael Jordan's gift Air Jordans from the 1992 Olympics: $640,000.
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Scottie Pippen’s Dream Team jersey: $384,000.
Concurrently, Pippen's collaboration with Mr. Pibb marks a strategic marketing move for Coca-Cola. The campaign, launching during March Madness, aims to challenge the perception of Mr. Pibb as a second-tier soda by associating it with Pippen's experience of playing in Michael Jordan's shadow. This campaign includes:
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A 30-second ad featuring Pippen discussing what it means to be considered second best.
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A revitalized Mr. Pibb formula with 30% more caffeine.
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New regional flavors: Punchin’ Peach and Thrillin’ Vanilla.
FAQs
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Q: Why did Scottie Pippen auction his memorabilia?
To reach discerning collectors globally and establish market value for his items.
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Q: What is the focus of the Mr. Pibb ad campaign with Scottie Pippen?
To challenge the perception of Mr. Pibb as second best and highlight its unique qualities.
Key Takeaways
This article shows how Scottie Pippen is leveraging his legacy both through auctions and strategic brand partnerships. Readers should recognize the enduring value of sports memorabilia and the innovative marketing approaches companies use to revitalize classic brands. The Mr. Pibb campaign, in particular, offers a lesson in embracing a "challenger" mindset.
Discussion
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