Susanna Reid brought up Meghan Markle's new lifestyle brand, As Ever, during a discussion on unrelated news (President Trump's import tariffs).
Reid also compared Meghan's forthcoming podcast unfavourably with a similar one launched by singer and presenter Rochelle Humes, suggesting Humes had 'pipped her to the post'.
Further discussion involved Reid, Lorraine Kelly, and Ed Balls poking fun at Meghan's new jam product.
Viewers took to social media platform X (formerly Twitter) to express frustration, labelling the comments 'ridiculous', 'insulting', and accusing the show of 'bullying' and 'obsession'.
Why this matters:: This incident highlights the intense media scrutiny faced by Meghan Markle and the sensitivity surrounding commentary about her. It also demonstrates the power of audience reaction in shaping discussions on major television programmes.
The controversy unfolded over a couple of Good Morning Britain episodes. Initially, while discussing international trade news, Susanna Reid pivoted the conversation to Meghan Markle's newly launched lifestyle brand, As Ever, which had reportedly sold out quickly. This shift drew immediate criticism online from viewers who found the connection tenuous and unnecessary.
In another instance, Reid introduced guest Rochelle Humes, who had just launched a podcast celebrating female entrepreneurs. Reid framed this by saying, 'Move aside, Meghan Markle,' noting the Duchess is also preparing a podcast on a similar theme. While Reid suggested Humes 'got there first,' Humes herself responded positively, stating, 'I actually love that there are more females entering the chat.'
The discussion continued later when Lorraine Kelly joined the GMB hosts. Talk turned to Meghan's recently available jam, with Kelly noting the difficulty in finding the price and Reid defending its likely popularity. However, the segment included Ed Balls and Lorraine Kelly joking about reusing the jam jars, which Reid laughed along with.
The cumulative effect of these segments prompted a significant negative reaction online. Viewers used hashtags like #GMB to voice their displeasure, questioning the relevance of the comments and defending Meghan Markle against what they perceived as unfair criticism and negativity.
What specific comments did Susanna Reid make about Meghan Markle?
Reid linked Meghan's brand launch to a discussion on tariffs, compared her upcoming podcast to Rochelle Humes's, suggesting Humes beat her to it, and participated in banter about Meghan's new jam product.
How did the public react?
A notable segment of the GMB audience reacted negatively on social media, accusing Reid and the show of unnecessarily criticising Meghan Markle, with terms like 'swipe,' 'insulting,' and 'obsessed' being used.
Media commentary on high-profile figures like Meghan Markle remains a sensitive topic, often drawing strong reactions.
Audience feedback, particularly via social media, plays a significant role in highlighting perceived biases or unfairness in media coverage.
Discussions unrelated to a person can quickly become controversial if their name is introduced in a seemingly negative or irrelevant context.
What are your thoughts on the media commentary surrounding Meghan Markle? Do you think the viewer reaction was justified? Let us know!
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