Rating Low:: The show hit a new low market share of 8.9% among the key 14-49 year-old demographic (440,000 viewers) during its latest broadcast, which aired opposite a high-profile football match.
Strong Competition:: The DFB Cup semi-final between VfB Stuttgart and RB Leipzig on ZDF drew significantly higher viewership (6.11 million overall, 31.2% market share in the 14-49 group), highlighting the challenge faced by entertainment formats during major live sports events.
Comparative Performance:: While Raab's show struggled, Sat.1's "Das große Promibacken" (Celebrity Bake Off) maintained a more stable audience (1.57 million viewers, 7.7% market share in the 14-49 group).
RTL's Response:: RTL is introducing two "Promi-Specials" (Celebrity Specials) where stars will compete against Raab, replacing the usual format of audience members competing.
Why this matters:: This situation illustrates how competitive the television landscape is, especially during primetime. Even established personalities like Stefan Raab face difficulties against major live events. RTL's swift action to change the format demonstrates the network's strategy to adapt and retain viewers.
Stefan Raab's return to television with "Du gewinnst hier nicht die Million" initially launched on RTL's streaming platform in September 2024 and expanded to linear TV broadcast on Wednesdays in February 2025. Despite Raab's popularity, the show has seen fluctuating interest.
The recent broadcast faced stiff competition from the DFB Cup semi-final on ZDF, which dominated the evening with 6.11 million total viewers and a commanding 31.2% share in the crucial 14-49 demographic. In contrast, Raab's show attracted 930,000 total viewers, with only 440,000 falling into the 14-49 age bracket, resulting in a record low 8.9% market share for the program in that group.
Other private channels like ProSieben ("Darüber staunt die Welt") and RTLzwei ("#CoupleChallenge") also found it challenging to compete, registering lower market shares (4.6% and 2.6%/3.7% respectively in the target demographic). Sat.1's "Das große Promibacken" proved more resilient, achieving a 7.7% market share among young viewers.
In response to the ratings dip, RTL has announced two celebrity special episodes scheduled for April 9th and 16th. These specials will feature prominent German personalities such as Elton (who will also host one episode), Joey Kelly, Mimi Kraus, Larissa Marolt, Paul Janke, Luca Hänni, Tom Beck, René Casselly, Timur Ülker, and Björn Werner competing against Raab for the one million Euro prize. The show's format will be tweaked, removing the initial stand-up segment to focus entirely on the game from the start. This strategic shift aims to leverage celebrity appeal to boost viewership.
Why did Stefan Raab's show experience a drop in ratings?
The primary reason was intense competition from a popular DFB Cup football semi-final broadcast on a rival channel, which drew a large portion of the audience, especially younger viewers.
What changes is RTL making to the show?
RTL is introducing two special episodes featuring celebrities competing against Stefan Raab instead of regular audience members. They are also removing the stand-up comedy introduction to focus purely on the quiz competition.
Understand the significant impact major live sports events can have on the ratings of other television programs.
Observe how television networks like RTL quickly adapt programming strategies (like introducing celebrity formats) in response to viewership trends and competition.
Recognize that even popular formats and well-known hosts are not immune to ratings pressure in a competitive media environment.
RTL hopes the star power in the upcoming specials will draw viewers back. Do you think celebrity specials will revive the show's ratings? Let us know your thoughts!
Share this article with others who need to stay ahead of this trend!
DWDL.de: Raab tut sich gegen Fußball-Konkurrenz noch etwas schwerer target="_blank"
Kress.de: Raabs "Du gewinnst hier nicht die Million" fällt gegen den DFB-Pokal auf neues Tief target="_blank"
FOCUS online / teleschau: Nach Quoten-Tief: Stefan Raabs Show bekommt ein neues Konzept target="_blank"
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