Connor Storrie stars in Verizon's 'Look Behind You' ad, directed by Nia DaCosta.
The ad is a comedic thriller set in a remote cabin, playing on horror tropes.
Storrie's 'butt dials' trigger smart-home activations, revealing the ad's humorous twist.
The campaign emphasizes Verizon's network superiority, even in isolated areas.
This collaboration marks Storrie's first brand film and DaCosta's first foray into commercial brand space.
Why this matters:: The ad's blend of celebrity appeal, genre subversion, and humor is designed to capture audience attention and create a memorable brand association with Verizon's reliability.
The Verizon ad, titled 'Look Behind You,' features Connor Storrie in a secluded cabin, initially evoking suspense and horror. As strange occurrences unfold, the narrative cleverly subverts expectations, revealing that Storrie's own 'butt dials' are the source of the disturbances. This comedic twist serves to highlight Verizon's reliable network, suggesting that even in the most remote locations, the connection remains strong. The ad campaign was teased during the Academy Awards, with Storrie and DaCosta appearing together at the Vanity Fair Oscar Party, building anticipation for the collaboration. Leslie Berland, EVP and Chief Marketing Officer of Verizon, emphasized the campaign's bold and unexpected approach to showcasing Verizon's network capabilities.
Q: Who stars in the Verizon 'Look Behind You' ad?
Connor Storrie, known for his role in 'Heated Rivalry.'
Q: Who directed the ad?
Nia DaCosta, director of 'Candyman' and '28 Years Later: The Bone Temple.'
Q: What is the ad about?
A humorous take on the horror genre, where Storrie's 'butt dials' cause strange occurrences in a remote cabin, highlighting Verizon's network reliability.
Verizon's new ad campaign uses humor and celebrity appeal to showcase its network reliability.
Connor Storrie's role plays on his 'Heated Rivalry' fame, adding a cheeky element to the ad.
The ad highlights the importance of a reliable network, even in remote locations.
Expect to see more innovative marketing campaigns from Verizon, tapping into pop culture and celebrity collaborations.
What do you think of Verizon's new ad campaign? Share your thoughts in the comments below!
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