Ashley Graham's collection with JCPenney features sizes 0X-5X (14W-30W) and is available in stores, not just online.
The collection prioritizes fit on plus-size bodies, ensuring no tailoring is needed.
Graham collaborated with JCPenney on a fake film trailer, 'Omitted', highlighting the lack of plus-size representation in media. Why this matters: This initiative brings attention to the underrepresentation of plus-size women in media and fashion, advocating for inclusivity.
The average American woman is roughly a size 16, yet often left out of fashion narratives.
Ashley Graham's partnership with JCPenney addresses the need for inclusivity in the fashion industry. The collection focuses on providing well-fitting, affordable clothing for curvy women, a demographic often overlooked by mainstream brands. By launching the 'Omitted' campaign, Graham and JCPenney draw attention to the broader issue of underrepresentation in media and entertainment. This collaboration aligns with JCPenney's brand refresh, aiming to attract a new generation of shoppers who value inclusivity and representation. The collection includes a variety of pieces, from coats to bodycon dresses, ensuring curves are celebrated and women feel confident.
Q: What sizes does the Ashley Graham x JCPenney collection offer?
The collection ranges from sizes 0X-5X (14W-30W).
Q: Where can I purchase the Ashley Graham x JCPenney collection?
The collection is available in JCPenney stores and online.
Q: What is the price range of the collection?
Prices start at $40.
The Ashley Graham x JCPenney collection promotes inclusivity and representation in fashion.
The collection offers affordable and well-fitting options for plus-size women.
Graham's 'Omitted' campaign highlights the broader issue of underrepresentation in media.
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