Sweet 16 Sensation:: For LSU's Sweet 16 game against North Carolina State, Mulkey wore a striking black denim outfit with ornate gold baroque embroidery by Alice + Olivia.
Elite Eight Homage:: In the subsequent Elite Eight matchup against UCLA, she sported a purple jacket adorned with magnolias, paying tribute to the Louisiana state flower.
Viral Impact:: The Alice + Olivia ensemble caused a significant online buzz, with Google searches for "Kim Mulkey Sweet 16 outfit" reportedly increasing by 3,950% overnight. Some compared the look to Michael Jackson's style.
Designer Details:: The Alice + Olivia look consisted of the 'Emerson' jacket (retailing at $995) and matching 'SB' mid-rise flared jeans ($895), noted by the brand as founder Stacey Bendet's favorite pair.
Consistent Style:: Mulkey has a history of bold fashion, often favoring brands like Queen of Sparkles known for glitter and eye-catching designs.
Why this matters:: Mulkey's fashion choices bring added personality and attention to women's college basketball, showcasing high fashion on the sidelines and generating discussion beyond the game itself.
Kim Mulkey consistently turns the basketball court sidelines into her personal runway. During the 2025 NCAA Women's Tournament, two outfits particularly stood out.
For the Sweet 16 victory over North Carolina State, Mulkey opted for a high-fashion statement with an Alice + Olivia ensemble. The 'Emerson' jacket featured a mock neck, cropped silhouette, and intricate gold baroque embroidery with beadwork, paired with matching 'SB' flared jeans boasting similar gold detailing climbing the legs. The brand highlights the jeans' stretchy denim designed to "compliment your bum." She completed the look with sparkling gold jewelry and mirrored platform heels. This bold choice didn't go unnoticed, quickly going viral and drawing comparisons to iconic stage outfits.
Transitioning to the Elite Eight game against UCLA, Mulkey shifted her theme to state pride. She wore a vibrant purple jacket decorated with magnolias, the state flower of Louisiana, where LSU is located and where Mulkey herself is from. This sequined piece represented a tribute to her roots during a high-stakes game aiming for a Final Four spot.
Mulkey's history of headline-grabbing outfits, often featuring sequins, bold patterns, and vibrant colors from designers like Queen of Sparkles, solidifies her reputation as a coach who embraces fashion as a form of expression on game day.
What brand did Kim Mulkey wear for the Sweet 16 game?
Kim Mulkey wore an outfit by Alice + Olivia for the Sweet 16 game.
Why did Kim Mulkey's Sweet 16 outfit go viral?
The outfit's dramatic gold baroque design on black denim, combined with its high price point (jacket $995, jeans $895) and Mulkey's established reputation for unique fashion choices, captured significant online attention and discussion.
What did Kim Mulkey wear for the Elite Eight game?
For the Elite Eight game against UCLA, she wore a purple sequin jacket featuring magnolias, the state flower of Louisiana, as a tribute to the state.
Kim Mulkey uses fashion as a powerful form of self-expression on the national stage of college basketball.
Her outfits often highlight specific designers, like Alice + Olivia, bringing attention to their brands.
Choosing symbolic attire, like the magnolia jacket, adds another layer of storytelling to the game.
Mulkey's style demonstrates how personality and high fashion can intersect with sports.
What do you think of Kim Mulkey's sideline style? Does it add excitement to the game? Let us know!
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