Old Navy is launching its first activewear ad campaign in a decade, starring Lindsay Lohan, Charo, Dylan Efron, and Quen Blackwell.
The campaign, titled 'Old Navy, New Moves,' includes TV, social media, and in-store advertising, featuring the song 'Whip It' by Devo.
Old Navy Active had strong performance last year, ranking fifth in U.S. activewear sales volume.
Lindsay Lohan shared that she has a new song coming out in 'Freakier Friday', set to release on August 8.
Lohan also reflected on her past music career and expressed interest in potentially returning to the recording studio.
Why this matters: Old Navy is making a significant push in the activewear market, leveraging celebrity endorsements to gain visibility. Lindsay Lohan's continued presence in both fashion and film highlights her enduring influence.
Old Navy, a division of Gap Inc., is aggressively expanding its activewear business. The 'Old Navy, New Moves' campaign signifies a major marketing investment in the category, highlighting new lines and fabric innovations. According to WWD, Old Navy Active was the only top-five activewear business in the U.S. to gain market share last year, citing Circana Consumer Apparel Data.
The brand has introduced advancements like the StudioSmooth collection and Protrain for men, emphasizing comfort, performance, and value. Brad Andrews, Old Navy’s head of merchandising, noted the brand’s focus on style, family, fun, and value.
In related news, Lindsay Lohan is preparing for the release of 'Freakier Friday,' where she will debut a new song. Lohan also discussed her previous music career, hinting at a possible return to the studio. Her partnership with Pure Leaf underscores her focus on well-being and revitalization, balancing her career and family life.
Q: Who are the celebrities featured in Old Navy's new activewear campaign?
The campaign stars Lindsay Lohan, Charo, Dylan Efron, and Quen Blackwell.
Q: What is the name of Old Navy's activewear campaign?
The campaign is called 'Old Navy, New Moves.'
Q: When is 'Freakier Friday' set to be released?
'Freakier Friday' is scheduled to hit theaters on August 8.
Q: What is Lindsay Lohan's role in 'Freakier Friday'?
Lindsay Lohan reprises her role as Anna Coleman and will also have a new song featured in the film.
Old Navy is making a strong push into the activewear market with a celebrity-filled campaign.
Lindsay Lohan is set to release new music in the upcoming 'Freakier Friday' movie.
Both Old Navy and Lindsay Lohan are focusing on revitalization and well-being.
What do you think of Old Navy's new activewear campaign? Are you excited for 'Freakier Friday' and Lindsay Lohan's new music? Let us know in the comments below!
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