Addison Rae and Lucky Brand Collaborate on Low-Rise Jeans
Key Insights
Addison Rae co-designed the Addison Ultra Low Rise Flare jeans with Lucky Brand, reimagining a vintage style.
The campaign features Rae in a series of photos, including topless images, sparking conversation and comparisons to Sydney Sweeney's American Eagle ad.
The jeans are available in two washes for $129 at Lucky Brand stores, online, and select retailers.
The partnership came about organically after Lucky Brand gifted Rae their vintage Lil’ Maggie jeans, which she wore publicly.
Authentic Brands Group, which owns Lucky Brand, praised Rae's cultural relevance and confidence.
In-Depth Analysis
Addison Rae's collaboration with Lucky Brand highlights the resurgence of low-rise jeans and the power of celebrity endorsements in fashion. The campaign, shot at the Million Dollar Theatre in Los Angeles, aims to celebrate self-expression and nostalgia while appealing to a new generation of Lucky Brand fans. The jeans include special details created by Rae, such as a collectible back patch and vintage "Lucky You" fly label.
The marketing strategy included posting billboards in L.A. and New York City with Rae’s telephone number, creating a surprise element for fans. The campaign has drawn comparisons to Sydney Sweeney's American Eagle "good jeans" campaign, sparking discussions about the imagery and slogans used in denim advertising.
The Addison Ultra Low Rise Flare jeans are available in two washes and retail for $129. They are sold at Lucky Brand stores and its website, as well as select retailers like Macy’s and Amazon. The partnership underscores the importance of authenticity and organic connections between brands and influencers.
FAQs
Q: What is the name of the jeans designed by Addison Rae?
Addison Ultra Low Rise Flare.
Q: How much do the jeans retail for?
$129.
Q: Where can I buy the jeans?
Lucky Brand stores, its website, Macy’s, and Amazon.
Q: Who owns Lucky Brand?
Authentic Brands Group.
Key Takeaways
Low-rise jeans are making a comeback, influenced by early 2000s fashion trends.
Celebrity collaborations continue to drive fashion trends and brand awareness.
Marketing campaigns often spark discussions and comparisons, impacting brand perception.
Discussion
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