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Bella Hadid and the Victoria's Secret Fashion Show: A Modern Comeback
8 months agoUS
Bella Hadid's recent appearance at the Victoria's Secret Fashion Show 2025 has sparked considerable buzz, highlighting both her personal journey and the brand's ongoing efforts to redefine itself in a rapidly changing cultural landscape. Once a marketing tool, Victoria's Secret fashion show has become a must-watch event, drawing millions of viewers. This article explores Hadid's experience and the broader implications of Victoria's Secret's revival.
Key Insights
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Bella Hadid revealed that the heavy wings she wore during the show contributed to her 'struggle' on the runway, addressing fan concerns about her well-being.
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The 2025 show marked a series of firsts, including the debut of a WNBA athlete, Angel Reese, and performances by K-Pop group TWICE and Latin artist Karol G, signaling Victoria's Secret's drive for inclusivity.
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Victoria's Secret's Fashion Show drew around three million live viewers worldwide, while European fashion shows pull in only hundreds of thousands of livestream viewers per runway.
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Despite past criticisms regarding inclusivity, the brand remains a powerful force with a market cap of approximately US $2.42 billion (€2bn) as of October 2025.
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Why this matters:: Hadid's openness addresses concerns about model health and safety, while Victoria's Secret's efforts reflect the industry's push for diversity and relevance. The brand's financial stability underscores its enduring influence, even as it adapts to modern values.
In-Depth Analysis
Background Context
The Victoria's Secret Fashion Show, since its inception in 1995, has transformed from a simple marketing tool into a global spectacle. Unlike European fashion shows that prioritize designer individuality, Victoria's Secret has cultivated a consistent, repeatable brand identity amplified by its televised format.
Hadid's Runway Experience
Bella Hadid's return to the VSFS catwalk involved two distinct looks: a red-hot lingerie set and a silver, fringed lingerie set complete with matching wings. Her closing walk sparked concern among fans, who speculated about her health due to a recent Lyme disease flare-up. Hadid clarified on Instagram that the weight of the wings was the primary challenge.
Victoria's Secret's Evolution
Following a sharp drop in viewership and public backlash over the exclusion of plus-size and transgender models, Victoria's Secret canceled its Fashion Show in 2019. The revival in 2024 and 2025 demonstrates the brand's resilience and adaptability. The inclusion of diverse performers and models in the 2025 show highlights a conscious effort to connect with younger, global audiences.
The Business of Spectacle
Victoria's Secret's success lies in its branding and showmanship. By moving to network prime time in 2001, the company turned a retail promotion into a global broadcast, merging fashion, pop music, and mainstream entertainment. While French and Italian houses define their power through scarcity and heritage, Victoria's Secret has built its influence through ubiquity and performance.
FAQs
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Q: Why did Bella Hadid appear to struggle at the Victoria’s Secret Fashion Show 2025?
Bella Hadid explained that the wings she wore weighed 50 pounds, causing her to walk more slowly and hold onto the straps for balance.
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Q: What is Victoria's Secret doing to become more inclusive?
The 2025 show featured a WNBA athlete, a K-Pop performance, and a Latinx performance, signaling a commitment to diversity.
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Q: How does Victoria's Secret maintain its influence in the fashion industry?
Unlike exclusive haute couture brands, Victoria's Secret thrives on visibility and mass-market retail, leveraging spectacle and performance to connect with consumers.
Key Takeaways
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Bella Hadid's experience highlights the physical demands on models and the importance of addressing their well-being.
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Victoria's Secret is actively working to redefine its image by embracing diversity and inclusivity.
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The brand's enduring financial strength underscores its ability to adapt and remain relevant in a competitive market.
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The Victoria's Secret Fashion Show continues to captivate audiences by blending fashion, entertainment, and aspiration.
Discussion
Do you think Victoria's Secret's efforts to become more inclusive will be successful? Share your thoughts in the comments below!
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