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Zendaya and Law Roach Design New On Activewear Sneakers
10 months agoUS
Zendaya and her stylist Law Roach have partnered with On Activewear to design the Cloudzone Moon sneaker. This collaboration extends Zendaya's role as an ambassador for On, showcasing her foray into footwear design.
Key Insights
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Zendaya and Law Roach co-designed the Cloudzone Moon sneaker for On's Fall/Winter collection, priced at $200.
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The Cloudzone Moon features a breathable mesh upper, enhanced forefoot padding, and On's signature CloudTec cushioning.
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A second collaboration, the Cloudtilt Moon, is set to launch in October, focusing on recovery with a softer design and sock-like knit upper.
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Zendaya also stars in On's 'Be Every You' campaign, styled by Roach, highlighting On's latest women’s apparel range.
Why this matters: This collaboration highlights the increasing intersection of celebrity influence and athletic wear, driving trends and consumer engagement. Zendaya's involvement brings significant media attention and value to the On brand.
In-Depth Analysis
Zendaya's partnership with On Activewear has expanded to include footwear design, with the Cloudzone Moon sneaker marking her first co-designed shoe. The design incorporates functional elements like breathable mesh and CloudTec cushioning, aligning with On's focus on high-performance activewear. The 'Be Every You' campaign, styled by Law Roach, features Zendaya in various roles, emphasizing the versatility of On's apparel. This collaboration leverages Zendaya's influence to capture a broader audience and solidify On's position in the activewear market. The initial announcement of Zendaya's partnership with On in 2024 generated $3.5 million in media impact value, according to Launchmetrics.
FAQs
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Q: What is the price of the Cloudzone Moon sneaker?
The Cloudzone Moon sneaker is priced at $200.
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Q: When will the Cloudtilt Moon be released?
The Cloudtilt Moon is scheduled for release in October.
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Q: What are the key features of the Cloudzone Moon sneaker?
The Cloudzone Moon features a breathable mesh upper, enhanced forefoot padding, and On's signature CloudTec cushioning.
Key Takeaways
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Zendaya and Law Roach's collaboration with On Activewear signifies a blend of celebrity influence and functional design in activewear.
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The Cloudzone Moon sneaker offers a balance of style and performance, suitable for various activities.
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Keep an eye out for the Cloudtilt Moon in October, designed for recovery and comfort.
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This collaboration showcases how celebrities are increasingly involved in shaping the activewear market.
Discussion
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