Paramount commits to a 45-day exclusive theatrical window for its movies, offering exhibitors more time before streaming releases.
Ellison pledged that Paramount Pictures and Warner Bros. would produce a 'minimum' of 30 films for theaters annually.
Concerns linger among Hollywood professionals regarding the merger's potential impact on creative opportunities and industry jobs.
Ellison highlighted the cultural and business significance of film, emphasizing its role in launching multiplatform franchises.
David Ellison's surprise appearance at CinemaCon underscored a strong commitment to theatrical releases amid industry anxieties over streaming and mergers. Promising a minimum of 30 films annually across Paramount and Warner Bros., Ellison aimed to reassure theater owners of continued support. This comes as other studios also pledge to give exhibitors more time to pack audiences into their theaters before moving to paid and free streaming options. Universal Pictures will hit 45 days starting in 2027.
The proposed merger continues to face scrutiny, with concerns raised about potential reductions in creative opportunities and job losses. An open letter signed by over 2,000 Hollywood professionals, including Bryan Cranston and Jane Fonda, argued that the consolidation would harm an industry already under strain.
Despite the concerns, Ellison framed the theatrical experience as both culturally vital and economically sound, citing its unique ability to launch and sustain multiplatform franchises. He committed to a full theatrical release for every film, with a minimum 45-day window, followed by a 90-day period before streaming availability.
Q: What is the minimum theatrical window Paramount is committing to?
Paramount is committing to a 45-day exclusive theatrical window.
Q: How many films per year are Paramount and Warner Bros. planning to release?
A minimum of 30 films annually across both studios.
Theatrical releases remain a priority for Paramount under the new merger, ensuring a continued stream of content for cinemas.
The industry is closely watching the Paramount-Warner Bros. merger for its potential impact on creative opportunities and jobs.
Ellison's commitment to theatrical windows aims to balance traditional cinema experiences with the evolving landscape of streaming.
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