Movement Mortgage Welcomes Top Loan Officer & Impactful Marketing Tips

Todd Johnson Joins Movement Mortgage:: A top-producing loan officer with nearly two decades of experience, Johnson closed $72.9 million in production in 2025.

Midwest Expansion:: Movement Mortgage's Midwest region has doubled in size over the past two and a half years, achieving 30% growth in volume.

Homebuyers Privacy Protection Act:: This act restricts the use of trigger leads, requiring lenders to obtain consent before making credit offers, impacting marketing strategies for loan officers.

Proactive Marketing is Key:: Loan officers need to focus on building credibility and trust through content marketing, establishing authority, and strengthening referral networks.

Reactive Marketing Evolves:: Instead of relying on trigger leads, reactive marketing now focuses on borrower behaviors such as website visits and opt-in tools to identify high-intent leads.

Own Your Audience: Nurture prospects with relevant content using a CRM.

Establish Authority: Share educational content to position yourself as an industry expert.

Strengthen Referral Networks: Build relationships with real estate professionals and attorneys.

Monitor Borrower Behaviors: Track website visits and engagement.

Practice Speed: Respond quickly to inbound calls and inquiries.

Use Opt-In Tools: Utilize pre-qualification forms to engage borrowers when interest is high.

The mortgage industry is evolving, requiring loan officers to adapt their marketing strategies.

Building trust and providing value are more critical than ever.

Focus on proactive marketing techniques to engage potential borrowers effectively.