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In-N-Out Burger is removing artificial coloring from its Strawberry Shakes and Signature Pink Lemonade.
The restaurant is switching to ketchup made with real sugar instead of high-fructose corn syrup.
This move follows the FDA's announcement to phase out synthetic food dyes by the end of 2026.
The FDA has approved three natural food colorants to replace petroleum-based synthetic dyes: Galdieria blue, butterfly pea extract, and calcium phosphate.
Why does this matter? These changes reflect a growing consumer demand for healthier, more natural food options and highlight the impact of regulatory decisions on the food industry. It demonstrates In-N-Out's commitment to quality and responsiveness to health concerns.
In-N-Out Burger's decision to remove artificial colors and high-fructose corn syrup aligns with the "Make America Healthy Again" movement and the FDA's plan to phase out artificial food dyes. The company is among the first restaurant chains to act on the FDA's announcement.
The move away from high-fructose corn syrup also resonates with concerns about ultra-processed foods. Some experts classify high-fructose corn syrup as an ultra-processed, refined sugar that is far removed from its original source. The transition to real sugar in ketchup can be viewed as a step towards more natural ingredients.
These changes are subtle, but significant and demonstrate In-N-Out's willingness to adapt to changing consumer preferences and regulatory landscapes.
Q: Why is In-N-Out removing artificial colors?
To provide customers with higher-quality ingredients and align with the FDA's plan to phase out synthetic food dyes.
Q: What is replacing high-fructose corn syrup in the ketchup?
Real sugar.
Q: What are the new natural food colorants approved by the FDA?
Galdieria blue, butterfly pea extract, and calcium phosphate.
In-N-Out Burger is committed to using higher-quality, more natural ingredients.
The FDA is phasing out artificial food dyes, leading to changes in the food industry.
Consumers are increasingly seeking food options with fewer artificial ingredients and processed sugars.
What do you think of In-N-Out's decision to remove artificial colors and high-fructose corn syrup? Will this influence your dining choices? Share this article with others who need to stay ahead of this trend!
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