Ore-Ida is giving away free Tater Tots for every BYU win during March Madness.
BYU's Richie Saunders is the great-grandson of Ore-Ida founder F. "Nephi" Griggs.
The promotion is tied to an NIL deal with Saunders.
Free Tater Tots can be claimed via a link in Ore-Ida's Instagram bio for 30 minutes after each BYU win. Why this matters: This is a clever marketing strategy that connects a popular event (March Madness) with a fun, relatable story (the Tater Tot heir).
The promotion leverages the popularity of March Madness and the unique connection between BYU player Richie Saunders and Ore-Ida's founder. This creates a buzz around the brand and encourages engagement through social media. By offering free products, Ore-Ida incentivizes consumers to try or repurchase their Tater Tots, potentially boosting sales and brand awareness. The limited-time offer tied to game outcomes adds an element of excitement and urgency.
Q: How do I claim the free Tater Tots?
If BYU wins, click on the link in Ore-Ida's Instagram bio within 30 minutes after the game to claim the offer.
Q: What products are included in the offer?
The offer can be redeemed for any 4.5-ounce, 28-ounce, 30-ounce, or 32-ounce Ore-Ida Tater Tot product up to $8 at select retailers nationwide.
You can get free Ore-Ida Tater Tots if BYU wins their games in the March Madness tournament.
Check Ore-Ida's Instagram page after each BYU win for a link to claim the offer.
This is a limited-time promotion, so act fast if BYU wins.
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