Surfside Iced Tea + Vodka is promoting a "Surf N' Turf" campaign, pairing their drinks with cheesesteaks.\n- The campaign celebrates National Cheesesteak Day and National Cocktail Day, both on March 24th.\n- Surfside has seen massive growth, becoming a category leader.\n- The promotion is nationwide, available in sports bars and restaurants.\n- Surfside is partnering with MLB and MiLB teams.
Surfside, an RTD brand founded by Philadelphia natives, has launched a nationwide "Surf N' Turf" campaign, capitalizing on the coinciding National Cheesesteak Day and National Cocktail Day (March 24th). It is promoting a unique pairing: Surfside canned cocktails and cheesesteaks. This campaign aligns with Surfside's rapid growth, having become the #1 fastest-growing brand in the U.S. across all alcohol beverages at scanned retail by the end of 2024. The promotion encourages consumers to visit participating sports bars and restaurants throughout April. To further enhance the gameday experience, Surfside is partnering with Minor League Baseball (MiLB) and 11 MLB teams for the 2025 season.\n\nThis campaign reflects a strategic move to increase brand visibility. The initiative kicked off in Philadelphia with a meet-and-greet event featuring former Phillies All-Star shortstop Jimmy Rollins.
Q: What is Surfside?\n - A: Surfside is a line of ready-to-drink canned cocktails made with vodka and iced tea, lemonade, or green tea.\n\nQ: When is National Cheesesteak Day?\n - A: National Cheesesteak Day is on March 24th.\n\nQ: What is the Surf N' Turf campaign?\n - A: It is a promotion by Surfside, encouraging the pairing of their canned cocktails with cheesesteaks, available at participating bars and restaurants nationwide.
This promotion offers a new way to enjoy a classic food and drink combination.\n- You can find participating locations on Surfside's website.\n- It's a limited-time promotion, primarily during April.\n- Consumers looking to experience new pairings will find this an interesting one.\n- It shows how food and beverage trends continue to be innovated with clever marketing.
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Source: PR Newswire\n- Source: The Philadelphia Inquirer\n-Source: CBS Philadelphia
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