Dave's Hot Chicken Celebrates Drake's Birthday with Free Sliders

Why this matters: This promotion gives fans a chance to enjoy Dave's Hot Chicken for free and celebrates the involvement of a major celebrity investor, Drake. It also drives traffic and app downloads for the restaurant chain.

Dave's Hot Chicken has become a popular fast-casual chain known for its Nashville-style hot chicken. Founded in 2017 as a pop-up in an East Hollywood parking lot, the chain quickly gained popularity and has since expanded to hundreds of locations across the United States, the Middle East, and Canada. The company's growth has been fueled by celebrity endorsements, including Drake, Usher, Maria Shriver, Samuel L. Jackson, and Michael Strahan. In June 2025, Roark Capital acquired a majority stake in the company for approximately $1 billion.

The free slider promotion for Drake's birthday is a clever marketing tactic that leverages the rapper's popularity to drive traffic and engagement. By requiring customers to download the Dave's Hot Chicken app, the company can also increase its user base and collect valuable customer data.

Actionable Takeaways:

Download the Dave's Hot Chicken app and visit a location on October 23rd between 11 a.m. and 9 p.m. local time. Show the offer in the app to the cashier.

No, no purchase is necessary.

No, the deal is valid in-store only.

Will you be heading to Dave's Hot Chicken for a free slider? Share your thoughts in the comments below!

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