Wendy's Joins '6-7' Meme Fun with 67-Cent Frosty Deal

Why this matters: This promotion highlights how brands are leveraging internet culture and viral trends to engage with younger audiences and drive sales. It also provides a budget-friendly treat for shoppers during the busy holiday season.

Wendy's decision to offer 67-cent Frostys is a clever marketing strategy that aligns with the '6-7' meme. The meme, originating from the Skrilla song and popularized by a viral video, has become a cultural phenomenon, even being named Dictionary.com's Word of the Year.

This promotion is not unique to Wendy's, as other fast-food chains like Pizza Hut and Domino's have also launched similar deals tied to the '6-7' trend. Pizza Hut offered wings for 67 cents, while Domino's provided a large pizza with one topping for $6.70. By participating in this trend, Wendy's aims to capture the attention of Gen Alpha and other digitally-savvy consumers.

*Actionable Takeaway:* Download the Wendy's app to take advantage of the deal from Nov. 29 to Dec. 7.

Visit a participating Wendy's on Nov. 28 or order online. From Nov. 29 to Dec. 7, the deal is exclusively available through the Wendy's app or website.

It's a viral phrase that originated from a song and gained popularity through social media, referencing NBA player LaMelo Ball's height.

This deal offers a chance to enjoy a cheap treat and participate in an internet culture trend. Keep an eye on fast-food promotions, as they often reflect current social media trends. Remember to download the Wendy's app to take advantage of the extended offer.

Do you think more companies will start using memes in their marketing? Share this article with others who need to stay ahead of this trend!