In-N-Out Removes '67' from Ordering System After Viral '6-7' Trend

In-N-Out’s decision to remove "67" from its ordering system reflects the growing influence of internet culture and Gen Alpha trends on consumer behavior. The "6-7" craze, characterized by its ambiguous meaning and viral spread, has prompted the fast-food chain to adapt its operations. This trend, further popularized by Skrilla’s song and LaMelo Ball, has also seen competitors like Wendy’s and Pizza Hut launching promotional offers to leverage the meme for marketing purposes. The removal of "67" underscores the need for businesses to stay attuned to evolving cultural phenomena and their potential impact on brand perception and customer engagement.

The trend highlights how quickly slang and memes can permeate mainstream culture, influencing consumer behavior and marketing strategies. While In-N-Out chose to distance itself from the trend, Wendy’s and Pizza Hut embraced it, demonstrating different approaches to managing viral phenomena. This situation provides a case study for how businesses can adapt to and capitalize on rapidly changing trends to stay relevant and engage with younger audiences.

Due to the viral "6-7" trend among Gen Alpha, which caused disruptions when the number was called out.

The phrase is largely nonsensical but associated with Skrilla’s song "Doot Doot (6 7)" and NBA star LaMelo Ball. Dictionary.com defined it as a viral, ambiguous slang term.

Yes, Wendy’s offered a 67-cent Frosty deal, and Pizza Hut introduced 67-cent wings.

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