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McDonald's Monopoly Game Returns After 10 Years
9 months agoUS
After a decade-long hiatus, McDonald's Monopoly is back in the U.S., offering customers the "thrill of the peel" with both physical and digital game pieces. Starting October 6, fans can play for a chance to win a variety of prizes, from free food to a $1 million cash prize.
Key Insights
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McDonald's Monopoly returns to the U.S. after 10 years, running from October 6 through November 2.
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Players can collect game pieces by ordering select menu items in-store or via the McDonald's app.
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Prizes include free food, MyMcDonald’s Rewards points, vacations, a Winnebago motorhome, and a $1 million cash prize.
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The game features both physical and digital game pieces, with a bonus game for a second chance to win.
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A previous version of the game was mired in controversy due to the "McMillions" scam, where winning tickets were stolen and prizes fraudulently claimed. Why this matters: The return of McDonald's Monopoly offers customers a fun and engaging way to interact with the brand and win exciting prizes, driving traffic and sales. It also brings back a sense of nostalgia for many, tapping into a "core memory" for McDonald's fans.
In-Depth Analysis
McDonald's Monopoly is making a comeback with a modern twist, integrating digital game pieces via the McDonald's app alongside the traditional physical pieces. To participate, customers must download the app, opt into Rewards, and register for the game. Pre-registering between September 29 and October 5 earns players 500 bonus MyMcDonald’s Rewards points.
Eligible menu items include the Big Mac, Filet-O-Fish, McMuffin Sandwiches, Quarter Pounder with Cheese, Egg McMuffin and large fries. Some prizes include 1 million American Airlines AAdvantage miles, a $50,000 vacation to a Monopoly Go! location, and a $10,000 Lowe’s shopping spree.
The game also features a bonus play option, giving participants a second chance to win prizes like a 2026 Jeep Grand Cherokee Limited and exclusive experiences from the Coca-Cola Company.
Historical Context: The original Monopoly game at McDonald's was popular but faced a major scandal in the late 1990s known as the "McMillions" scam. This involved the theft of winning game pieces, resulting in millions of dollars in fraudulent prize claims. With enhanced security measures, McDonald’s aims to restore trust and excitement in this relaunch.
FAQs
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Q: When does McDonald's Monopoly start and end?
The game runs from October 6 to November 2.
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Q: How do I participate?
Download the McDonald's app, opt into Rewards, and register for the game.
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Q: What kind of prizes can I win?
Prizes range from free food and MyMcDonald’s Rewards points to vacations and a $1 million cash prize.
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Q: Are there both physical and digital game pieces?
Yes, some items have physical pieces, while others offer digital pieces through the app.
Key Takeaways
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McDonald's Monopoly is back, offering a chance to win various prizes.
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Register in the McDonald's app to participate and earn bonus points.
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Both physical and digital game pieces are available, offering multiple ways to win.
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Be aware of the game's history, including the "McMillions" scam, and enjoy the updated, secure version.
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