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ABC News Leans into True Crime Podcasts with New Offerings
9 months agoUS
ABC News is doubling down on true crime podcasts to capture listeners, launching new series and expanding existing ones into video formats. This strategic move aims to capitalize on the surging popularity of the true crime genre in audio.
Key Insights
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New Podcast Launch:: 'Vanished: What Happened to Vanessa,' hosted by John Quiñones, premieres September 16, focusing on the 2020 murder of U.S. Army soldier Vanessa Guillén.
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Video Expansion:: '20/20: The After Show' expands into video format, hosted by Deborah Roberts, starting September 29, offering behind-the-scenes insights.
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Bonus Content:: Each new limited series will include a bonus episode featuring listener questions answered by hosts.
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Why This Matters:: The true crime podcast genre is experiencing significant growth. ABC Audio's move ensures it remains competitive and captures a larger audience in the audio entertainment market.
In-Depth Analysis
ABC Audio's focus on true crime aligns with current listener trends. The launch of 'Vanished: What Happened to Vanessa' delves into the story of Vanessa Guillén, featuring exclusive audio from ABC News' original reporting. '20/20: The After Show' provides additional context to the TV program. ABC Audio's previous true crime podcasts, such as 'Devil in the Desert,' have topped podcast charts, indicating a strong market for this type of content.
The decision to add video to '20/20: The After Show' broadens its appeal, offering viewers a more immersive experience. The bonus episodes with listener Q&A add an interactive element, fostering engagement. This approach demonstrates ABC News' commitment to adapting to evolving media consumption habits.
FAQs
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Q: What is 'Vanished: What Happened to Vanessa' about?
It's a six-part series focusing on the 2020 murder of U.S. Army soldier Vanessa Guillén, featuring exclusive interviews and updates.
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Q: When does '20/20: The After Show' launch in video format?
The video podcast launches on September 29, following the 48th season launch of '20/20'.
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Q: Where can I listen to these podcasts?
Available on Apple Podcasts&ref=yanuki.com, Amazon Music&ref=yanuki.com, Spotify&ref=yanuki.com, and other major podcast platforms.
Key Takeaways
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ABC News is increasing its investment in true crime podcasts to meet growing listener demand.
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'Vanished: What Happened to Vanessa' promises exclusive insights into a high-profile case.
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'20/20: The After Show' now offers a video component for a richer viewing experience.
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Bonus episodes with listener Q&A provide a more interactive podcast format.
Discussion
What are your favorite true crime podcasts? Share this article with others who need to stay ahead of this trend!
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