Fox News Lands Licensing Deal With "Ruthless" Podcast

Fox News Media’s strategic partnership with the "Ruthless" podcast highlights the network’s commitment to adapting to the evolving media landscape. By bringing in "Ruthless," Fox News is not only adding a popular conservative voice to its roster but also solidifying its position in the digital audio space. Porter Berry’s expanded role signifies a greater emphasis on digital strategy, as he will be responsible for leading editorial efforts across various platforms, including podcasts and social media. This move reflects a broader industry trend of media companies investing heavily in podcasting and digital content to reach new audiences and stay relevant. The "Ruthless" podcast, known for its irreverent takes on politics and culture, has carved out a unique niche by blending conservative commentary with humor and satire. Its success can be attributed to its authentic voice and willingness to tackle hot-button issues head-on. By joining forces with Fox News, "Ruthless" gains access to a wider audience and greater resources, while Fox News benefits from the podcast’s established brand and loyal following. This partnership represents a win-win scenario for both parties, as they work together to navigate the ever-changing media landscape.

"Ruthless" is a popular podcast known for its conservative commentary, political satire, and irreverent takes on current events.

The hosts are Josh Holmes, Comfortably Smug, Michael Duncan, and John Ashbrook.

Porter Berry, FOX News Digital President and Editor-in-Chief, will now oversee the New Media division, focusing on digital, social, and podcast platforms.

To expand its presence in new media and tap into the podcast's established and engaged audience.

October 2020

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