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Gushers released a 7-minute horror short film called "FruitHead" on its YouTube channel.
Bradley Whitford stars as a commercial director obsessed with making a Gushers ad realistic.
The short is directed by Mike Diva, known for his work with Lonely Island and I Think You Should Leave.
The film parodies "elevated horror" and features body horror elements and CGI effects.
It taps into nostalgia for the original creepy Gushers commercials from the 90s.
Angry Orchard recently commissioned a similar spooky short film, "Sweet Revenge," featuring Jason Voorhees.
Gushers' 'FruitHead' is a surprising and bizarre entry into brand-sponsored content, capitalizing on the nostalgia and inherent creepiness of its vintage 'Fruitheads' ad campaign. The short film stars Bradley Whitford as a director who uses dark magic to turn a child actor's head into a strawberry for a Gushers commercial. Years later, the now-adult actor seeks revenge. The short is a well-shot parody of elevated horror, leaning into body horror and absurdist humor. It arrives shortly after Angry Orchard released a similar horror short, 'Sweet Revenge,' indicating a possible trend in marketing.
Q: Who stars in the Gushers "FruitHead" short film?
Bradley Whitford stars as the commercial director.
Q: Who directed the short film?
Mike Diva directed the short film.
Q: Where can I watch "FruitHead?"
It is available on the official Gushers YouTube channel.
Gushers has turned its freaky 90s ad into a full-blown horror short.
Bradley Whitford stars in the short film as a commercial director obsessed with making a Gushers ad realistic, ultimately facing bizarre and fruity consequences.
This is a trend of brands using horror shorts to market products, following Angry Orchard's example.
What do you think of Gushers' new horror direction? Does nostalgia sell?
Share this with others who need to stay ahead of this trend!
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