Fandango's 'Round Up' Feature Raises Funds for Boys & Girls Clubs and Academy Museum

Why this matters: This initiative provides a simple yet effective way for moviegoers to contribute to meaningful causes, supporting both youth development and film preservation.

Fandango's Round Up program demonstrates a successful model for corporate social responsibility within the entertainment industry. By integrating a charitable component into the ticket purchasing process, Fandango has enabled its users to collectively contribute significant funds to organizations like the Boys & Girls Clubs of America and the Academy Museum of Motion Pictures.

The partnership with the Academy Museum will support various initiatives, including exhibitions, film programming, educational programs for teens, and preservation efforts of the Academy Collection. This collaboration aligns with Fandango's mission of advancing accessibility to film and fostering the next generation of moviegoers and filmmakers.

Following the seasonal partnership with the Academy Museum, the Round Up feature will return to support the Boys & Girls Clubs of America, continuing to provide access to free moviegoing experiences for club kids nationwide. Fandango plans to bring on new philanthropic seasonal partners in the future, focusing on accessibility, education, and community enrichment in the arts.

Moviegoers can opt to round up their ticket purchases to the nearest dollar, with the extra amount donated to partnered philanthropic organizations.

Initially, the Boys & Girls Clubs of America benefited, and now the Academy Museum of Motion Pictures is a seasonal partner. Future partners will focus on accessibility, education, and community enrichment in the arts.

The Round Up feature is available on Fandango’s website and mobile app when purchasing movie tickets.

What do you think about Fandango's Round Up program and its impact on community initiatives? Share this article with others who need to stay ahead of this trend!