"Ohio Goes to the Movies" offers free screenings of Spielberg films across the state, celebrating Ohioans in film.
Steven Spielberg Fest in Cincinnati features "Hook," "A.I. Artificial Intelligence," and "The Color Purple."
Mars, Inc. initially declined to have M&Ms featured in "E.T.," leading to Reese's Pieces becoming the iconic candy of the film.
Hershey's Reese's Pieces saw an 85% sales increase after "E.T." was released.
The collaboration between Universal Studios and Hershey was mutually beneficial, boosting both the film and the candy's popularity.
Peter Lawson Jones, an Ohio actor, is making appearances at screenings as part of the "Ohio Goes to the Movies" celebration.
Why this matters: These events and stories highlight the cultural and economic impact of film, as well as the often unexpected ways that iconic moments are created.
The "Ohio Goes to the Movies" event is a year-long, state-wide celebration featuring over 250 free movie events hosted by local venues in Ohio's 88 counties throughout 2026. As part of this event, Cinemark Theatres is offering free screenings of movies with an Ohio connection, including the Steven Spielberg Fest in Cincinnati and Rob Lowe Fest in Dayton.
Originally, M&Ms were intended to be the candy used in "E.T. the Extra-Terrestrial." However, Mars, Inc. declined the offer due to Spielberg's reluctance to share the script. This led to Reese's Pieces, owned by The Hershey Company, stepping in and seizing the opportunity. The film's success led to an 85% increase in Reese's Pieces sales, solidifying its place in pop culture history.
The "Ohio Goes to the Movies" event not only provides free entertainment but also celebrates Ohio's contribution to the film industry. The story of Reese's Pieces in "E.T." illustrates how unexpected decisions can lead to iconic moments and significant business outcomes. For film lovers and businesses alike, these narratives offer valuable lessons in opportunity and collaboration.
Q: What is "Ohio Goes to the Movies?"
A year-long, state-wide event in Ohio offering over 250 free movie events.
Q: Which Spielberg movies are being screened in Cincinnati?
"Hook," "A.I. Artificial Intelligence," and "The Color Purple."
Q: Why were Reese's Pieces used in "E.T." instead of M&Ms?
Mars, Inc. declined to have M&Ms featured in the film because Spielberg didn't want to share the script.
Q: How successful was the product placement of Reese's Pieces in "E.T."?
Reese's Pieces saw an 85% sales increase after the film's release.
Attend Free Screenings:: Take advantage of the "Ohio Goes to the Movies" event to enjoy free movies and celebrate Ohio's film connections.
Understand Unexpected Opportunities:: The Reese's Pieces story shows how being open to unexpected opportunities can lead to significant success.
Appreciate Film History:: Recognizing the stories behind iconic movie moments can deepen your appreciation for cinema.
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