Jeff Goldblum's 'Wicked' Wizardry in Xfinity Ad
Key Insights
Jeff Goldblum stars in a 'Wicked: For Good' themed Xfinity ad alongside his wife and children.
The ad promotes Xfinity's 5-year price guarantee for their Wi-Fi service.
The commercial features nods to the 'Wicked' musical score and visual elements, directed by Alice Brooks, director of photography for 'Wicked'.
Fans can access behind-the-scenes footage and content using the 'Wicked: For Good' voice command on their Xfinity smart remote.
This ad is part of Xfinity's 'Imagine That' campaign, with a previous Frankenstein-themed spot garnering 11 million views on YouTube.
In-Depth Analysis
The Xfinity ad leverages the popularity of the 'Wicked' franchise, starring Jeff Goldblum to promote their services. The spot highlights the seamless integration of Xfinity's Wi-Fi and home controls, creating a magical experience for the family. The collaboration between Universal Pictures, Xfinity Creative, and Goodby Silverstein & Partners has resulted in a visually appealing and engaging commercial. The ad aims to capture the attention of 'Wicked' fans and showcase the benefits of Xfinity's services in a fun and memorable way. The inclusion of Goldblum's family adds a personal touch, making the ad more relatable and authentic. The campaign extends beyond the commercial, with additional content available through Xfinity's smart remote, enhancing user engagement.
FAQs
Q: Who stars in the new Xfinity 'Wicked' ad?
Jeff Goldblum, his wife Emilie Goldblum, and their children.
Q: What is the ad promoting?
Xfinity's 5-year price guarantee for their Wi-Fi service.
Q: Who directed the commercial?
Alice Brooks, the director of photography for 'Wicked'.
Key Takeaways
The new Xfinity ad campaign is a creative way to promote their services, using the popularity of 'Wicked' and the charm of Jeff Goldblum. The ad highlights the benefits of Xfinity's Wi-Fi and home controls, making technology feel magical and accessible. The campaign's multi-platform approach, including TV, social media, and Xfinity's smart remote, ensures wide reach and engagement.
Discussion
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