Riley Green will perform at Auburn's Neville Arena on November 28, 2025, the night before the Iron Bowl.
Drake White (Auburn University graduate) and Hannah McFarland will join Green as supporting acts.
The concert benefits Auburn student-athletes through the On To Victory NIL collective, which allows athletes to profit from their name, image, and likeness.
Riley Green is a CMA and ACM award winner with hits like "There Was This Girl" and "I Wish Grandpas Never Died."
Proceeds from the event will support Auburn University student athletes through On To Victory.
Why this matters: This concert not only provides entertainment but also supports student-athletes, highlighting the growing importance of NIL opportunities in college sports. It also showcases Riley Green's commitment to his home state and alma mater, Jacksonville State University.
Riley Green's performance is part of a broader trend of musicians using their platforms to support college athletic programs. The On To Victory NIL collective allows Auburn athletes to benefit from their personal brand, and this concert serves as a significant fundraising event. Green's popularity in the country music scene, combined with the draw of the Iron Bowl rivalry, makes this a high-profile event for Auburn fans. This event underscores the intersection of sports, music, and the evolving landscape of college athletics.
This collaboration between Riley Green, On To Victory, and Auburn University exemplifies how NIL initiatives are becoming increasingly creative and impactful, offering tangible support to student-athletes while engaging fans and the broader community.
Q: How can I purchase tickets for the Riley Green concert?
General public tickets will be available starting October 24th at AubTix.com&ref=yanuki.com. Priority ticket sales begin earlier for Auburn ShowPass holders, season ticket holders, On To Victory supporters, and Tigers Unlimited members.
Q: What is the On To Victory NIL collective?
On To Victory is an organization that supports Auburn University student-athletes by creating opportunities for them to earn money from their name, image, and likeness.
Riley Green's Iron Bowl Eve concert is a great opportunity to see live music and support Auburn student-athletes.
The concert highlights the growing importance of NIL in college sports.
Proceeds from the event will directly benefit Auburn University student athletes.
Are you planning to attend the Riley Green concert? How do you feel about NIL opportunities for college athletes? Share your thoughts below!
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