TWICE Returns to The Tonight Show Starring Jimmy Fallon

Why this matters: TWICE's continued appearances on major U.S. television shows like The Tonight Show demonstrate their growing popularity and influence in the global music market. Their tour and new music continue to resonate with fans worldwide, reinforcing their status as K-pop icons.

TWICE's performance on The Tonight Show Starring Jimmy Fallon highlights their strategic approach to global expansion. By consistently engaging with international audiences through tours and media appearances, they've cultivated a devoted fanbase. The choice to perform "Strategy" showcases their latest musical direction, while also paying homage to their previous hits through tour performances. The innovative 360-degree stage design further enhances the concert experience, setting them apart from other K-pop groups. This appearance not only promotes their current tour but also reinforces their brand as a dynamic and evolving musical force.

TWICE's success can be attributed to:

TWICE performed their song "Strategy."

This was their third appearance.

TWICE's THIS IS FOR world tour includes stops in various North American cities. Check ticket vendors for availability.

What did you think of TWICE's performance on The Tonight Show? Which song is your favorite from their current tour? Share this article with others who need to stay ahead of this trend!