Finneas Creates New Mnemonic Intro for Apple TV Programs

Why this matters: This mnemonic aims to become a ubiquitous part of the Apple TV experience, creating instant brand recognition. Finneas's involvement highlights Apple's commitment to high-quality, creative content.

Apple TV is simplifying its branding and needed a new piece of music to go with the refreshed logo. Finneas approached this challenge by creating three versions of the mnemonic to suit different contexts.

The five-second version, the most common, will play before TV episodes. A shorter, one-second sting will accompany movie trailers, while a grander, twelve-second version is designed for theatrical releases of Apple Studios original films, such as 'Killers of the Flower Moon'.

Finneas drew inspiration from the visual motion of the Apple logo and used a combination of real instruments and digital manipulation to achieve the desired sound. He hopes the mnemonic will be an invisible but integral part of the viewing experience.

In this context, a mnemonic is a short series of sounds that accompany a logo or brand, designed to be memorable and easily recognizable.

There are three versions: one second, five seconds, and twelve seconds, depending on the context.

Finneas O'Connell, a Grammy and Oscar-winning producer and songwriter, best known for his work with Billie Eilish.

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