Sleep Token Announce New Single 'Caramel' After Weatherman Teasers Spark Fan Debate

Sleep Token, known for their anonymity and elaborate lore, opted for an unusual method to tease their latest single, 'Caramel'. Instead of a direct announcement, clues began appearing via Chris Michaels, a meteorologist for North Carolina stations WRAL and Fox 50, who is also a known metal fan.

Starting in late March 2025, Michaels posted videos and images incorporating Sleep Token's logo and cryptic messages like "Prepare" and dates, blending them with weather forecast discussions. He alluded to "returning to the garden" and "planting," culminating in a teaser pointing towards an April 2nd reveal, which preceded the official 'Caramel' announcement.

This ARG-like approach generated significant online discussion. While many fans enjoyed the mystery and praised the creative marketing, some reacted negatively. Reports emerged of Michaels facing harassment from individuals who felt the teasers were misleading or that he shouldn't be involved. Michaels subsequently released a statement via Instagram stories, acknowledging the backlash but asking fans to treat his regular viewers with kindness, especially during actual weather events, emphasizing his primary responsibility to his local audience.

Sleep Token officially confirmed 'Caramel' with a post on their social media channels, including details for the song's YouTube premiere. The single follows 'Emergence' as the second preview of their highly anticipated album 'Even In Arcadia'. The band is also preparing for major appearances, including headlining Download Festival and a North American tour later in the year.

What is the new Sleep Token single called and when is it released?

The new single is 'Caramel', set for release on April 4th, 2025.

Who is Chris Michaels and how was he involved?

Chris Michaels is a North Carolina weatherman and metal fan who collaborated with Sleep Token to release cryptic teasers for their new music via his social media and weather reports.

Why was there controversy surrounding the announcement?

Some fans reacted negatively to the unconventional teaser campaign, leading to harassment directed at Chris Michaels. He addressed this, asking for respectful engagement.

What album is 'Caramel' from?

'Caramel' is the second single from Sleep Token's upcoming fourth studio album, 'Even In Arcadia', releasing May 9th, 2025.

What do you think of Sleep Token's unique marketing strategy using a weatherman? Are you excited for 'Caramel' and the new album? Let us know your thoughts!

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