National Average Decrease:: The American Farm Bureau Federation (AFBF) reports that the average cost of a Thanksgiving dinner for 10 people is $55.18, a $2.90 decrease from last year. This marks the third consecutive year of price declines.
Turkey Prices Down:: The primary driver of this decrease is the cost of turkey, which has fallen by 16% compared to 2024. A 16-pound turkey now averages around $21.50.
Regional Disparities:: While the national average is down, costs vary significantly by region. The West Coast tends to have the highest prices, with an average meal costing $61.75, while the Midwest and Southwest offer more affordable options.
Sweet Potato Increase:: Not all items are cheaper. Sweet potatoes have seen a price increase of over a third, now costing around $4.
Historical Context:: Despite recent declines, Thanksgiving dinner costs have increased significantly since 1987, when the same meal cost $24.16. However, when adjusted for inflation, the 1987 meal would cost about $68 today.
Why This Matters: Understanding these trends helps families budget and plan for Thanksgiving. Knowing where prices are higher can inform shopping strategies and potentially save money.
The American Farm Bureau Federation's annual survey has been a benchmark for tracking Thanksgiving dinner costs for 40 years. This year's survey reveals a complex picture, with some items decreasing in price while others increase.
Factors Influencing Costs:
Turkey as a Loss Leader:: Supermarkets often price turkeys below cost to attract shoppers, making it a 'loss leader.'
Regional Economic Factors:: Higher costs in areas like Seattle reflect the higher cost of doing business, including real estate and labor.
Supply Chain Issues:: Fresh vegetable prices have increased due to weather-related disruptions, labor shortages, and transportation delays, impacting regions like North Carolina, which produces a significant portion of the nation's sweet potatoes.
Regional Breakdown:
West:: $61.75 (includes Washington, California, Oregon, etc.)
Northeast:: $60.82
Midwest:: $54.38
Southwest:: $50.01
In Washington state, a survey of seven cities found an average cost of $73, with Seattle being the most expensive at nearly $76. This is attributed to higher business costs and higher incomes in the area.
Why are turkey prices down this year?
Supermarkets often use turkeys as loss leaders, pricing them below cost to attract shoppers during the Thanksgiving season.
Why is Thanksgiving dinner more expensive on the West Coast?
Higher business costs, including real estate and labor, contribute to higher grocery prices in cities like Seattle.
What can I do to save money on Thanksgiving dinner?
Consider shopping at multiple stores to take advantage of deals, opting for store brands, and adjusting your menu to include more affordable side dishes.
Thanksgiving dinner costs are generally down in 2025, but regional variations exist.
Turkey prices have decreased significantly, driving much of the overall cost reduction.
Be aware of higher prices for fresh vegetables and sweet potatoes.
Plan your shopping strategy to take advantage of deals and potentially save money.
What are your Thanksgiving traditions? Do you think this trend of decreasing costs will continue? Share your thoughts in the comments below!
Share this article with others who need to stay ahead of this trend!
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