Good Morning America Spotlights Asheville's Recovery in 'Asheville Rising' Special

Hurricane Helene, which made landfall as a tropical storm in Western North Carolina around September 27th, 2024, left a trail of destruction through flooding, landslides, and high winds. Thursday, March 27th, 2025, marks six months since this event.

'Good Morning America's' return to Asheville is part of their ongoing coverage of communities in crisis. Senior Executive Producer Simone Swink noted the show's desire to showcase American resilience and facilitate support. By featuring local organizations like Highland Brewing (the broadcast location) and BeLoved Asheville, alongside recovery efforts like those by high school carpentry students, the special provides a platform for the community's story.

Furthermore, the broadcast aligns with Explore Asheville's campaign to revitalize tourism, a crucial economic driver for the region that suffered significantly post-Helene. GMA hopes to show viewers nationwide the progress being made and signal that visiting and supporting the area is welcome.

When and where can I watch the 'Asheville Rising' special?

You can watch it live from 7 a.m. to 9 a.m. on Thursday, March 27th, on ABC network affiliates, including WLOS News 13 in the Asheville area.

Can the public attend the live broadcast in Asheville?

No, the broadcast locations (Highland Brewing and BeLoved Asheville) will be closed to the public due to limited space.

Why is Good Morning America focusing on Asheville six months after the storm?

To highlight the community's resilience, showcase ongoing recovery efforts, acknowledge the challenges that remain, and support the region's message that it is rebuilding and open for tourism.

What are your thoughts on the long-term recovery efforts in areas affected by natural disasters like Hurricane Helene? Let us know!

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