NOTUS is rebranding to ‘The Star’ with a $30 million investment from Robert Allbritton.
The rebrand follows the Washington Post's decision to cut staff and scale back local and sports coverage.
‘The Star’ will focus on both political Washington and ‘normal’ Washington, aiming to fill the gap left by the Post.
The publication plans to more than double its newsroom staff from 45 to 95 journalists by the end of the year.
Several Washington Post reporters, including Paul Kane, Kadia Goba, and Jeff Stein, have been hired by ‘The Star.’
NOTUS, established in 2023 through the Allbritton Journalism Institute, aims to provide comprehensive coverage of Washington, D.C., including both political and local news. The rebrand to ‘The Star’ signifies a strategic shift to capture a broader audience, especially following the Washington Post's downsizing of its local and sports departments. This move is supported by a $30 million investment from Allbritton, whose father once owned the Washington Star in the 1970s, signaling a revival of local-focused journalism in the capital. The publication will rely on advertising and subscriptions to sustain its operations. Several news outlets have seized on the Post’s staff cuts, like The Baltimore Banner which announced it would begin covering D.C. sports.
Q: Why is NOTUS rebranding to ‘The Star’?
To expand coverage to local and sports news after staff cuts at the Washington Post.
Q: How much is being invested in the rebrand?
$30 million from Robert Allbritton.
Q: How many staff will ‘The Star’ have?
Expected to reach 95 journalists by the end of the year.
‘The Star’ aims to provide comprehensive coverage of political and local news in Washington, D.C.
The rebrand signifies a strategic effort to fill the void left by the Washington Post's reduced local and sports coverage.
Readers can expect expanded coverage of Congress, the White House, and local D.C. events.
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