Taipei Promotes Integrity with Lee Da-hye

The Taipei City Government’s Department of Government Ethics launched the “Taipei: Integrity in the City” campaign to promote ethical standards among civil servants. The campaign includes short videos and interactive quizzes featuring Lee Da-hye, a popular Korean cheerleader. The goal is to make the ethical guidelines more accessible and engaging for the public, especially younger citizens. The campaign emphasizes the importance of rejecting improper gifts and invitations, reinforcing the city’s commitment to transparency and integrity. Secretary-General Lee Tai-Hsing praised the innovative approach, which combines entertainment with ethical education, and expressed hope that Taipei will continue to set a high standard for integrity in governance. Additionally, exemplary civil servants shared their stories to inspire and reinforce the core values of ethical conduct.

The campaign leverages the popularity of Lee Da-hye to capture public attention and promote the message of integrity. By using short videos and interactive quizzes, the government aims to transform traditionally dry legal regulations into engaging and memorable content. This approach is designed to resonate with a younger audience and encourage them to adopt ethical practices in their daily lives. The initiative also includes testimonials from ethical role models within the civil service, providing real-world examples of integrity in action.

It is a campaign by the Taipei City Government to promote ethical conduct among civil servants through short videos and interactive games.

Lee Da-hye is a Korean cheerleader who is featured in the campaign to help promote its message.

The campaign emphasizes refusing gifts, avoiding improper invitations, and maintaining transparency and integrity in public service.

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